Burger King is now delivering directly to truck drivers making the coronavirus long haul
Fast feeder bends its rules and lets drivers call their vehicles 'home' so they can order food for delivery
Apr 06, 2020
Healthcare workers have been getting much-deserved praise in many of the coronavirus-related ads we’ve seen so far, but now, Burger King Spain is paying homage to another group of heroes that have emerged during the pandemic—truck drivers.
It’s been well-documented how the long-haul drivers have been working more-than-usual hours in order to ensure that grocery stores and other retailers remain stocked with people’s much-needed food and amenities. And they’re doing it without having the typical resources at their disposal—many rest stops and restaurants are now closed, so some drivers, for example, have had to resort to cooking food or making coffee in their own vehicles.
In Spain, however, Burger King has made it a lot easier for drivers to get a meal—by allowing them to designate their trucks as their “homes." While BK restaurants around the world have closed, delivery service continues—but until now, deliveries could only go to people’s residences. Now that the drivers can call their trucks “home,” the fast feeder will be able to get Whoppers, fries and drinks dropped off to their vehicles while they're parked via the BK app. The idea comes from agency David Madrid.
BK isn’t the only fast feeder that is stepping up to help truck drivers. McDonald’s in the U.S. last month announced that it would be offering curbside pickup for drivers through its own app.