Burger King Fires Back at McDonald's After Road Sign Stunt

Burger Wars Are Heating Up in France

Published On
Feb 29, 2016

Editor's Pick

The burger wars are hotting up again in France. We guessed it was only a matter of time before Burger King fired back after McDonald's last week erected a cheeky road sign advertising that it was 258km to the next Burger King drive-thru.

The fast food chain's agency Buzzman quickly put together this little film, in which a couple notice the sign and indeed drive to the nearby McDrive. But, there's a twist -- they're only stopping there for a coffee. Because it's a long drive to their nearest Whopper, 258km further on.