Burger King Fires Back at McDonald's After Road Sign Stunt
Burger Wars Are Heating Up in France
By
Alexandra Jardine
Published On
Feb 29, 2016
Editor's Pick
The burger wars are hotting up again in France. We guessed it was only a matter of time before Burger King fired back after McDonald's last week erected a cheeky road sign advertising that it was 258km to the next Burger King drive-thru.
The fast food chain's agency Buzzman quickly put together this little film, in which a couple notice the sign and indeed drive to the nearby McDrive. But, there's a twist -- they're only stopping there for a coffee. Because it's a long drive to their nearest Whopper, 258km further on.
Credits
- Date
- Feb 29, 2016
- Brand:
- Burger King (France)
- Client:
- Burger King (France)
- Agency:
- Buzzman
- Project Manager:
- Brnice Charles
- Project Manager:
- Carole Rousseau
- President and Creative Director:
- Georges Mohammed-Chrif
- Vice President:
- Thomas Granger
- Associate Director:
- Julien Levilain
- Copywriter:
- Benjamin Dessagne
- Artistic Director:
- Pierre-Olivier Dezeque
- Account Manager:
- Pierre Guengant
- Account Manager:
- Loc Coelho
- Account Manager:
- Clmence Gateau
- Social Media Manager:
- Julien Scaglione
- Social Media Manager:
- Loris Bernardini
- Social Media Manager:
- Marie Le Scao
- Communication and P.R. Manager:
- Amlie Juillet
- Communication and P.R. Manager:
- Clara Bascoul-Gauthier
- TV Production:
- Vanessa Barbel
- TV Production:
- Margaux Despointes
- TV Production:
- Benoit Crouet
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Project Type
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