Burger King revists decades of relentless Whopper advertising to sell something else entirely

BBH London and directors The Sacred Egg time-travel from the 1960s to the 2020s for an unexpected product pitch

Published On
Jun 07, 2023
A man in the 1960s staring at a Whopper commercial on television

Editor's Pick

In a sly new commercial, Burger King U.K. and agency BBH London have crafted a new spot that acknowledges decades of Whopper advertising hasn’t always had the desired effect—though all ends well for the chain regardless.

The 60-second spot is structured as a walk through history, with our hero being bombarded by Whopper ads from each era. He certainly seems drawn to them—partly just because they’re inescapable—and by the present-day ending, it’s seems obvious he’ll order one as he approaches a BK counter.

But perhaps a bit too obvious.


The spot, directed by Riff Raff’s The Sacred Egg, has wonderful art direction—it must have been great fun to comb through the BK archives and resurrect all this old work. And while it presents advertising generally as something of an oppressive dystopia, it flatters the viewer by suggesting you’re probably not susceptible to it anyway—except, of course, that free will is debatable since you may well end up at BK anyway.

The idea was driven by the fact that the Chicken Royale is consistently one of BK’s best-selling items, despite receiving comparatively little promotion. 

The campaign will run in the U.K. on TV, OOH, social and print over a 10-month period. The print work introduces the first-ever “Chicken Royale Day” today (June 7), where customers nationwide can buy a Chicken Royale for £1 via the Burger King app.


Jun 07, 2023
Client :
Burger King (UK)
Client :
Burger King
Agency :
Brand and Communications Director :
Soco Núñez de Cela
Chief Marketing Officer :
Katie Evans
Senior Brand Manager :
Suzi Hoy
Alex Grieve
Executive Creative Director :
Helen Rhodes
Deputy Executive Creative Director :
Felipe Guimaraes
Copywriter :
Oliver Short
Art Director :
Jennifer Ashton
Designer :
James Parkinson
Designer :
Josh Bailey
Planner :
Saskia Jones
Planner :
Laura Casado Cisa
Business Lead :
James Rice
Account Director :
Laura Huber
Account Manager :
Zimini Fongho
Agency Film Producer :
Victoria Doran
Agency Assistant Film Producer :
Rebecca Ellis
Agency Print Producer :
Lauren Daniels
Agency Print Assistant Producer :
Micah Waring
Media Planner :
Production Company :
Riff Raff Films
Film Director :
The Sacred Egg
Benjamin Todd
Exec Producer :
Jane Tredget
Producer :
Kate Brady
Editor :
Sam Bould
Edit :
Final Cut Editorial
Post Production & Grade :
The Mill
Post-Production Producer :
Louise Unwin
Post-Production Producer :
Saskia Delius
2D Lead Artist :
Carl Norton
3D Lead Artist :
Andy Steele
Colorist :
Philip Hambi
Sound Studio :
String and Tins
Sound Engineer :
Adam Smyth
Music Composer :
The Infinity Orchestra
Music Supervisor :
Jacob Wheeler
Music Company :
Major Tom
Photographer :
Lou Escobar

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