Rapper Tinie is debuting his new single at 'the world's smallest gig'—on top of a Whopper
Campaign from BBH puts the U.K. artist on the burger via augmented reality
Editor's Pick
Burger King is reaching out to U.K. fans who might be missing live music this summer with an augmented reality campaign that puts rapper Tinie in what's being touted as "the world's smallest gig"—set on top of a Whopper.
The promotion, running this week, allows Whopper customers to scan a QR code on a sticker, which will generate a miniature version of Tinie performing his appropriately-named track "Whoppa" atop the burger. The campaign also includes out-of-home ads and a social film, seen here.
Created by BBH in collaboration with Dimension Studios, the project came about after Burger King reached out to Tinie on Twitter about the song.
“When we made this song, the vibe was all about summer time and bringing that Latin heat and energy to the UK music scene—not so much about burgers," the rapper explained in a statement. "But when Burger King reached out on Twitter, we immediately knew we just had to collaborate. Of all the ways I’d be launching a single in 2020, I couldn’t have predicted that it would be through a performance on top of a flame-grilled Whopper.”
“As soon as we heard about Tinie’s Whoppa song, we couldn’t help but dream up innovative ways to get involved," added Katie Evans, marketing director for Burger King U.K.
Credits
- Date
- Jul 28, 2020
- Client :
- Burger King (UK)
- Agency :
- BBH-London
- Burger King CMO :
- Katie Evans
- Burger King Brand & Communication Director :
- Soco Nunez
- BBH Creative Team :
- Ben Edwards
- BBH Creative Team :
- Guy Hobbs
- BBH Creative Director :
- Felipe Guimaraes
- BBH Chief Creative Officer :
- Stephen de Wolf
- BBH Social Creative :
- James McComb
- BBH Strategy Director :
- Saskia Jones
- BBH Strategist :
- Laura Casado Cisa
- BBH CEO :
- Karen Martin
- BBH Account Director :
- David White
- BBH Account Manager :
- Laura Huber
- BBH Account Executive :
- Lwimbo Malanda
- BBH Head of Production :
- Stephen Ledger-Lomas
- BBH Head of Digital Production :
- Richard Atkins
- BBH Head of Film Production :
- Victoria Keenan
- BBH Film Producer :
- Georgia Dickinson
- BBH Lead Music Supervisor :
- Hywel Evans
- BBH Head of Design :
- Ross Mawdsley
- BBH Designer :
- Ali Freeman
- BBH Designer :
- Josh Bailey
- BBH Designer :
- Christian Tunstall
- BBH Head of UX :
- April Felker
- BBH Producer :
- Georgia Dickinson
- BSS Photographer :
- Korrie Powell
- Production Company :
- Dimension Studios
- Head of Production :
- Adam Smith
- Post Supervisor :
- Adrianna Polcyn
- Digital Imaging Technician :
- James Gadd
- 1st Assistant Director :
- Sarah Pearn
- Studio Coordinator :
- Toby Hyder
- Partnership Director :
- Lauren Dyer
- SNK Films, 2nd Assistant Director :
- Sophie Kenny
- Soundnode Sound Playback Operator :
- James De Taranto
- Bully Entertainment Lead Project Manager :
- Olga Hasta
- Bully Entertainment Doer of All Things :
- Landon Hood
- Bully Entertainment Key Accounts & Comms. Director :
- Ola Dinh
- Bully Entertainment Creative Director / Founder :
- Carlson Bull
- Audio Production :
- String and Tins
- Audio Post Producer :
- Alina Miroshnichenko
- Audio Post Producer :
- Charlie Howard
- Sound Engineer :
- Lawrence Kendrick
- PR Agency :
- Frank
- Client Services Director :
- Laura Crompton
- Account Manager :
- Bill Collier
- Senior Account Executive :
- Meral Taze
- Account Executive :
- Hugh Royle
- Account Executive :
- Rosie Barrett
- Social Media Agency :
- Coolr
- Account Director :
- Lauren Sarginson
- Social Creative :
- James Parker
- Social Executive :
- Ben Ravenscroft
- Founder/CEO :
- Dumi Oburota
- General Manager :
- Sandy Cheema
- Marketing Manager :
- Casey Amber
- Head of Audience & Engagement :
- Anya Du Sauzay
- VP Strategic Marketing and Partnerships :
- Catherine Roe
- Managing Director :
- Jason Edwards-Buhari
Need a credit fix? Contact the Creativity Editors
Related work

Burger King (UK): Burger King UK hijacks Christmas with cheeky Santa ad and insane music video

Burger King (UK): Burger King revists decades of relentless Whopper advertising to sell something else entirely

Burger King (UK): Burger King uses 'grill lines' to troll its rivals
