Burger King is reaching out to U.K. fans who might be missing live music this summer with an augmented reality campaign that puts rapper Tinie in what's being touted as "the world's smallest gig"—set on top of a Whopper.
The promotion, running this week, allows Whopper customers to scan a QR code on a sticker, which will generate a miniature version of Tinie performing his appropriately-named track "Whoppa" atop the burger. The campaign also includes out-of-home ads and a social film, seen here.
Created by BBH in collaboration with Dimension Studios, the project came about after Burger King reached out to Tinie on Twitter about the song.
“When we made this song, the vibe was all about summer time and bringing that Latin heat and energy to the UK music scene—not so much about burgers," the rapper explained in a statement. "But when Burger King reached out on Twitter, we immediately knew we just had to collaborate. Of all the ways I’d be launching a single in 2020, I couldn’t have predicted that it would be through a performance on top of a flame-grilled Whopper.”
“As soon as we heard about Tinie’s Whoppa song, we couldn’t help but dream up innovative ways to get involved," added Katie Evans, marketing director for Burger King U.K.