Rapper Tinie is debuting his new single at 'the world's smallest gig'—on top of a Whopper

Campaign from BBH puts the U.K. artist on the burger via augmented reality

Published On
Jul 28, 2020

Editor's Pick

Burger King is reaching out to U.K. fans who might be missing live music this summer with an augmented reality campaign that puts rapper Tinie in what's being touted as "the world's smallest gig"—set on top of a Whopper.

The promotion, running this week, allows Whopper customers to scan a QR code on a sticker, which will generate a miniature version of Tinie performing his appropriately-named track "Whoppa" atop the burger. The campaign also includes out-of-home ads and a social film, seen here. 

Created by BBH in collaboration with Dimension Studios, the project came about after Burger King reached out to Tinie on Twitter about the song.

“When we made this song, the vibe was all about summer time and bringing that Latin heat and energy to the UK music scene—not so much about burgers," the rapper explained in a statement. "But when Burger King reached out on Twitter, we immediately knew we just had to collaborate. Of all the ways I’d be launching a single in 2020, I couldn’t have predicted that it would be through a performance on top of a flame-grilled Whopper.”

​“As soon as we heard about Tinie’s Whoppa song, we couldn’t help but dream up innovative ways to get involved," added Katie Evans, marketing director for Burger King​ U.K.



Jul 28, 2020
Client :
Burger King (UK)
Agency :
Burger King CMO :
Katie Evans
Burger King Brand & Communication Director :
Soco Nunez
BBH Creative Team :
Ben Edwards
BBH Creative Team :
Guy Hobbs
BBH Creative Director :
Felipe Guimaraes
BBH Chief Creative Officer :
Stephen de Wolf
BBH Social Creative :
James McComb
BBH Strategy Director :
Saskia Jones
BBH Strategist :
Laura Casado Cisa
Karen Martin
BBH Account Director :
David White
BBH Account Manager :
Laura Huber
BBH Account Executive :
Lwimbo Malanda
BBH Head of Production :
Stephen Ledger-Lomas
BBH Head of Digital Production :
Richard Atkins
BBH Head of Film Production :
Victoria Keenan
BBH Film Producer :
Georgia Dickinson
BBH Lead Music Supervisor :
Hywel Evans
BBH Head of Design :
Ross Mawdsley
BBH Designer :
Ali Freeman
BBH Designer :
Josh Bailey
BBH Designer :
Christian Tunstall
BBH Head of UX :
April Felker
BBH Producer :
Georgia Dickinson
BSS Photographer :
Korrie Powell
Production Company :
Dimension Studios
Head of Production :
Adam Smith
Post Supervisor :
Adrianna Polcyn
Digital Imaging Technician :
James Gadd
1st Assistant Director :
Sarah Pearn
Studio Coordinator :
Toby Hyder
Partnership Director :
Lauren Dyer
SNK Films, 2nd Assistant Director :
Sophie Kenny
Soundnode Sound Playback Operator :
James De Taranto
Bully Entertainment Lead Project Manager :
Olga Hasta
Bully Entertainment Doer of All Things :
Landon Hood
Bully Entertainment Key Accounts & Comms. Director :
Ola Dinh
Bully Entertainment Creative Director / Founder :
Carlson Bull
Audio Production :
String and Tins
Audio Post Producer :
Alina Miroshnichenko
Audio Post Producer :
Charlie Howard
Sound Engineer :
Lawrence Kendrick
PR Agency :
Client Services Director :
Laura Crompton
Account Manager :
Bill Collier
Senior Account Executive :
Meral Taze
Account Executive :
Hugh Royle
Account Executive :
Rosie Barrett
Social Media Agency :
Account Director :
Lauren Sarginson
Social Creative :
James Parker
Social Executive :
Ben Ravenscroft
Founder/CEO :
Dumi Oburota
General Manager :
Sandy Cheema
Marketing Manager :
Casey Amber
Head of Audience & Engagement :
Anya Du Sauzay
VP Strategic Marketing and Partnerships :
Catherine Roe
Managing Director :
Jason Edwards-Buhari

Need a credit fix? Contact the Creativity Editors

Project Type