Through New Year's, we will be counting down our picks for 2021's 30 best ads and creative marketing ideas.

At No. 19: Burger King's witty radio ads verbalize 2021'a "confusing times" -- with a product message.

Burger King has found a fresh way to bring humor to what it describes as today’s confusing times: radio ads featuring a man verbalizing people’s thoughts on how to deal with everything from contact-free personal greetings during the pandemic to what really constitutes being environmentally conscious.

See the full list of 2021's Best Ads.

Each of the 90-second radio spots begins more like a public service announcement than a fast-food ad. The sales pitch in the campaign is that Burger King’s Impossible Whopper can be confusing since it does not have beef but tastes like a Whopper.

But the spots are more focused on people’s inner dialogues being expressed by an actor in a calming-meets-hilarious voice.

The campaign comes from agency David Madrid.

The thoughts in the spots range from a woman who is more excited to take her dog out of her house than the dog is, to a guy who bought a book on climate change, “but it’s shipped from England, by plane, wrapped in plastic.” There’s also the question of whether to bump elbows when we’re also told to sneeze into them. Plus, is it acceptable to call someone’s father “old man?”