Burt's Bees has created a virtual reality experience that lets people see the Maine cabin where its co-founder, Burt Shavitz, lived, commemorating the photojournalist-turned-beekeeper's peaceful life and love of nature.
The roughly 300-square-foot converted turkey coop originally had no electricity or running water and reflected Shavitz's ethos that "the old ways are the best ways" and "land is everything." Last December it was relocated from Maine, where it originally stood, to the company's headquarters in Durham, NC, where it stands as an exhibit, and now the VR experience lets others explore it too.
Burt's Bees collaborated with Google, creative agency Baldwin& and digital production company MediaMonks to create an on-site digital viewfinder that enables visitors standing on the cabin's front porch to be immersed in the sights and sounds of the Maine countryside. From this week, visitors to its website will experience a 360-degree tour of the cabin, exploring tagged items and rich content to learn about Shavitz's life and legacy. The experience features immersive video content produced by Jody Shapiro, director of the independent documentary "Burt's Buzz," edited by Stacey Foster and shot by Brian Jackson.