The Girl Store : Buy a Girl Her Life Back
'Buying' a girl, before someone else does
Published On
Jan 24, 2011
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At The Girl Store, consumers can help sponsor an Indian girl's education by 'buying' her. The e-commerce site is themed around the idea that you can 'buy' a girl, therefore saving her from being sold into marriage or sex slavery. Visitors can choose to make a donation or buy a specific item, such as a backpack, workbooks or school shoes, for a 'real' girl, such as Gita, aged 5, pictured on the site.
The Girl Store has been created by StrawberryFrog on behalf of Nanhi Kali, a project that provides primary education for underprivileged female children. The agency also helped create a bricks and mortar Girl Store, opening at 501 Lexington Avenue, NY tomorrow.
Credits
- Date
- Jan 25, 2011
- Brand :
- The Girl Store
- Client :
- The Girl Store
- Agency :
- StrawberryFrog
- Creative Director :
- Corinna Falusi
- Writer :
- Justin Via
- Art Director :
- Shawna Laken
- Designer :
- Ariane Irle
- Designer :
- Esteban Montes
- Designer :
- David Orton
- Developer :
- Brooks Paige
- Animation :
- Adam Hellan
- Animation :
- Ricardo Camara
- Project Manager :
- Maureen Jones
- Account Director :
- Aneela Kumar
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Project Type
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