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This Cadbury campaign camouflages gamers' mobiles inside worthy tomes

Cadbury_Fuse-Confuseing-Controllers_1m18s
AJ
By:
Alexandra Jardine
February 16, 2023 09:18 AM

Featured Stories

Resources
So you’re graduating and want a marketing career—tips from ad industry leaders
Resources

CMOs, creative and agency leaders share advice on how to break into the industry.

AA
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Ad Age Staff
So you’re graduating and want a marketing career—tips from ad industry leaders
Datacenter
All Access exclusive—How this year’s ad job losses might foreshadow a recession
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Bradley Johnson
All Access exclusive—How this year’s ad job losses might foreshadow a recession
Winners and losers
Marketing winners and losers of the week
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AP
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Adrianne Pasquarelli
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E.J. Schultz
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Agencies
This organization wants to win over Gen Z with the peanut industry’s version of ‘Got Milk?’
Agencies
BB
By:
Brian Bonilla
This organization wants to win over Gen Z with the peanut industry’s version of ‘Got Milk?’