Cadbury made a Creme Egg-flavored beer

Limited edition 'Goo-Beer-Lee Creme Stout' was made in partnership with Goose Island and continues brand's 'Goo-bilee' celebration

Published On
Mar 02, 2021

Editor's Pick

Cadbury's Creme Egg is continuing to gear up for Easter this year by celebrating its so-called "Golden Goo-bilee," or 50th anniversary, and its latest idea is to market a limited edition Creme Egg-inspired beer.

The Mondelez brand has teamed up with brewery Goose Island, to create Golden Goo-Beer-Lee Creme Stout, a limited edition brew flavored with cacao nibs and vanilla beans to "lift the creme and chocolatey notes." It will be sold via the Goose Island website to adults aged over 18 and promoted by a social video, seen here, that shows a Creme Egg-shaped glass overflowing with the brew.

It's all part of the "Goo-bilee" campaign by agency Elvis that started in January, with an ad that celebrated all the different ways people share Creme Eggs; it attracted controversy on Twitter after some viewers objected to a scene of a gay couple passing an egg between their mouths. Last month, the U.K.'s Advertising Standards Authority rejected the 40 complaints it received against the ad, and said it would remain on air. 


Mar 02, 2021
Client :
Agency :
Brand Manager :
Raphael Capitani
Senior Brand Manager :
Markéta Kristlová
Brand Executive :
Imogen Davies
Marketing Director :
David Clements
Partner Client :
ZX Ventures
European Marketing Manager :
Fred Nesbitt
Creative Director :
Rob Griffiths
Creative Director :
James Hudson
Executive Creative Director :
Neale Horrigan
Senior Account Director :
Keelie Lynch
Account Manager :
Sasha Bachir
Managing Director :
Caroline Davison
Creative Producer :
Joe Revens
Strategy Director :
Camilla Yates
Motion Designer :
Bene Tanser
Designer :
Flo Levine
Artworker :
Danny Mitchell
Media Agency :
Planning Manager :
India Marlow Prince
Planning Exec :
Kate Burrows
Client Account Director :
Denia Souli-Vounisiou
Client Director :
Lauren Kenny
Cadbury PR agency :
VP Director :
Kate Last
Manager :
Felicity Jones
Publicist :
Jade Lancashire
Goose Island PR agency :
Publicity Director :
Elliot Mitchell
Founding Director :
Jamie Stockwood
Founding Director :
Paul Kennedy
Production Manager :
Tina Bozorgi

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