Limited edition 'Goo-Beer-Lee Creme Stout' was made in partnership with Goose Island and continues brand's 'Goo-bilee' celebration
Mar 02, 2021
Cadbury's Creme Egg is continuing to gear up for Easter this year by celebrating its so-called "Golden Goo-bilee," or 50th anniversary, and its latest idea is to market a limited edition Creme Egg-inspired beer.
The Mondelez brand has teamed up with brewery Goose Island, to create Golden Goo-Beer-Lee Creme Stout, a limited edition brew flavored with cacao nibs and vanilla beans to "lift the creme and chocolatey notes." It will be sold via the Goose Island website to adults aged over 18 and promoted by a social video, seen here, that shows a Creme Egg-shaped glass overflowing with the brew.
It's all part of the "Goo-bilee" campaign by agency Elvis that started in January, with an ad that celebrated all the different ways people share Creme Eggs; it attracted controversy on Twitter after some viewers objected to a scene of a gay couple passing an egg between their mouths. Last month, the U.K.'s Advertising Standards Authority rejected the 40 complaints it received against the ad, and said it would remain on air.