Keep rising

Published On
May 28, 2020


Cadillac out of ROKKAN was marking the end of their 4-year-old “Dare Greatly” campaign and the beginning of a new “Rise Above” campaign. They awarded Oliver Wurffell to direct the 9 day shoot which then premiered nationally during the Oscars. Oliver shoots cars in a different way, he is able to capture the vehicles with a human like energy, an ability Cadillac wanted for their new story.