The video game giant worked with its lead creative agency 72andSunny L.A. on this hilariously creepy activation in London that featured Nazi zombie heads affixed to taxidermy-style plaques on an outdoor display reading “Happy Hunting.” As passersby walked by or tried to take selfies, the disembodied noggins would come to life, resulting in ridiculously funny jump-scares.
72andSunny worked with production company M ss ng P eces and director Jason Zada, known for his horror-themed work such as "Take This Lollipop," on the campaign.
The push highlights Call of Duty’s zombie mode that allows players to engage in a horror-themed battle in an alternative game universe, which will once again be available in the World War II-themed COD: Vanguard.
Along with the experiential piece, Activision also sent unique zombie heads in World War II-themed crates to ten influencers, who were not warned of the packages' contents.
The new campaign is the latest we’ve seen under new Activision CMO Fernando Machado, the celebrated marketing exec who joined the company from Restaurant Brands International earlier this year.