Ahead of Republican Debate, This Campaign Issues a Rallying Cry to Detroit
Fusion's Campaign Includes Questions Printed on Riot Shields
Editor's Pick
Today (March 3) will see four Republican presidential candidates taking part in a debate in Detroit, a city where minorities are the majority. The event has sparked an effort by Fusion, a media company serving young, multicultural audiences, to create a rallying campaign, #CallingAllVoices, aimed at giving a voice to the under-represented.
The campaign, created by SS+K, will include the video seen here, which is running on social platforms, as well as several on-site installations scattered throughout downtown Detroit, including chalkboards and over 50 riot shields with questions on them. They include: "How will you fix the injustice in the justice system?" "Why are Detroit's police stations closing when crime rates are climbing?" and "Why have 179 people already been killed by cops in 2016?"
The campaign will culminate with a live event near the debate site from 7:00pm to midnight tonight. Check out Fusion's Twitter feed for details.
Credits
- Date
- Mar 02, 2016
- Brand :
- Fusion
- Client :
- Fusion
- Agency :
- SS&K
- Creative Director :
- Armando Flores
- Art Director :
- Malika Reid
- Writer :
- Margaret Webber
- Chief Creative Officer :
- Bobby Hershfield
- Director, Production :
- John Swartz
- Executive Producer :
- Craig von Wiederhold
- Producer :
- Christopher McLallen
- Account Director :
- Will Flood
- Account Supervisor :
- Gisell Galan
- Coordinator :
- Jason Fishkin
- Strategy :
- Melissa Feldsher
- Strategy :
- Claudia Cukrov
- Production Company :
- ApK.nyc
- Founder/Executive Producer :
- Daniel Navetta
- Director :
- Charles A. Mysak
- Director, Photography :
- Brendan Banks
- Producer :
- Anna Marie Pitman
- Casting :
- Janet Pound
- Casting :
- Kathy Mooney
- Edit and Post Production :
- Ringside Creative
- Editor :
- Brad Muckenthaler
- Colorist :
- Eric Maurer
- Audio Engineer :
- Jay Scott
- Facility Producer :
- Alison Collins
- Music :
- Tone Farmer
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