Campari's artsy coasters double as camera filters for your phone
Campaign from Famous Grey simulates Instagram shots
Nov 25, 2019
Campari has designed a set of coasters that can also be used as a smartphone filters.
The coasters, which use translucent filter inks, were created by Belgian agency Famous Grey, and were developed in collaboration with World Press Photo Winner Sanne De Wilde and visual artist Athos Burez. They were designed specifically not to be similar to Instagram filters, giving images red-and-blue hues that are in keeping with the Campari brand.
Campari made 10,000 and they were sold online as well as officially presented in the Brussels art gallery Vanhaerents Art Collection, in the presence of 30 selected Belgian photographers. They've all sold out, but you can take a look at some of the artwork below.