Campari's artsy coasters double as camera filters for your phone

Campaign from Famous Grey simulates Instagram shots

Published On
Nov 25, 2019

Editor's Pick

Campari has designed a set of coasters that can also be used as a smartphone filters.

The coasters, which use translucent filter inks, were created by Belgian agency Famous Grey, and were developed in collaboration with World Press Photo Winner Sanne De Wilde and visual artist Athos Burez. They were designed specifically not to be similar to Instagram filters, giving images red-and-blue hues that are in keeping with the Campari brand. 

Campari made 10,000 and they were sold online as well as officially presented in the Brussels art gallery Vanhaerents Art Collection, in the presence of 30 selected Belgian photographers. They've all sold out, but you can take a look at some of the artwork below.

Phone camera held in front of Campari Filter

 

Four glasses in a row on top of the Campari filters

Credits

Date
Nov 25, 2019
Client :
Campari
Agency :
FamousGrey-Brussels
Creative Director :
Peter Ampe
Creative Team :
Jochem Van Schip
Creative Team :
Matthias Wentink
Creative Team :
Aldjia Bessalah
Designer :
Aldjia Bessalah
Designer :
Matthias Wentink
Designer :
Anouk Kimplaire
Designer :
Anne-Sophie Tonnelier
Digital Creative :
Tom Galle
Client Service Director :
Catherine De Block
Account Manager :
Caroline Ropsy
Account Manager :
Olivia Naudts
Strategic Director :
Jonathan Detavernier
Connection Planner :
Floris Adriaenssens
Digital Project Manager :
Florian Hoffreumon
Experience Director :
Maarten Breda
Web Designer :
Sacha Lempereur
Developer :
Arno Van Biesen
Agency Producer :
Marlies Neudt
Agency Producer :
Charlotte Bodson

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