Remix 'Candyman' to Celebrate 75 Years of M&Ms
Zedd and Aloe Blacc Record New Version of Sammy Davis Jr.'s Hit Song
Editor's Pick
M&Ms is 75 years old, and to celebrate, the chocolate candy brand is running a campaign that centers around a new recording of Sammy Davis Jr's "The Candy Man."
Producer/EDM artist Zedd and singer Aloe Blacc have teamed up to record a modern interpretation of the 1972 hit. "Candyman" is accompanied by a video in which the artists feature alongside some of M&Ms' candy characters from its long-running campaign by BBDO. The video, directed by Swedish directing collective StyleWar and premiered on Monday during the season premiere of The Voice on NBC and the song will be available on iTunes and Spotify.
The campaign will also include a dedicated webpage where fans can remix their own version of the song and share on their social pages.
Credits
- Date
- Mar 02, 2016
- Brand :
- Barnardo's
- Client :
- Barnardo's
- Agency :
- BBDO
- Worldwide Chief Creative Officer :
- David Lubars
- Chief Creative Officer :
- Greg Hahn
- Executive Creative Director/Production :
- Tim Bayne
- Group Executive Producer :
- Amy Wertheimer
- Producer :
- Annie Dietz
- Executive Music Producer :
- Melissa Chester
- Art Director :
- Kelly Saucier
- Writer :
- Casey Vagianos
- Business Manager :
- Paul Cisco
- Managing Director :
- Kirsten Flanik
- Global Account Director :
- Susannah Keller
- Account Director :
- Phil Brolly
- Account Manager :
- Courtney Jones
- Assistant Account Executive :
- Crystal Lee
- Group Planning Director :
- Annemarie Norris
- Senior Planner :
- Alaina Crystal
- Senior Communications Planner :
- Sean Stogner
- Celebrity Talent, Intellectual Property, Music Rights Acquisition :
- Brad Sheehan, The Marketing Arm
- Production Company :
- Smuggler
- Director :
- Stylewar
- Executive Producer :
- Allison Kunzman
- Line Producer :
- Brian Etting
- Director, Photography :
- Chris Soos
- Editorial :
- Arcade Edit
- Editor :
- Jen Dean
- Executive Producer :
- Sila Soyer
- Producer :
- Fanny Cruz
- Assistant Editor :
- Dan Gutterman
- Assistant Editor :
- Andrew Balasia
- Telecine Company :
- Company 3
- Telecine Artist :
- Tim Masick
- Producer :
- Rochelle Brown
- Finishing, Graphic Design and Visual Effects :
- House Special
- Conform :
- Rex
- CG Artist :
- Kirk Kelley
- Producer :
- Zilpha Yost
- Producer :
- Julie Ragland
- Producer :
- Natali Torres
- Mix and Record Company :
- Sound Lounge
- Engineer :
- Tom Jucarone
- Producer :
- Kate Albers
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