Canva helps you ‘love your work’ in joyful new brand campaign

Now and then it’s necessary to bring a little creativity back into your life—and work. After all, most people spend most of their days working. That insight inspired Canva’s new campaign, which launched Wednesday (Sept. 4) and titled “Love Your Work.” Created in-house, the campaign is a direct response to the Gallup Global State of Work Report in 2023 that showed only 23% of people feel engaged at work, but that positive recognition and a sense of achieving goals can make a difference. A campaign hero film (above) demonstrates how employees in different industries and walks of life inject passion and creativity in their work, from a work-from-home dad, who uses Canva to create efficient and seamless workflows so that he can take his daughter to school, to a teacher who makes presentations to inspire his kids to try hard in school. “We spend a quarter of our lives at work. We should enjoy it more, and this kind of level of disengagement is crazy,” said Cat van der Werff, executive creative director at Canva. “Canva always stands for empowerment. It always stood for that from the beginning. So [we wanted to] help people feel empowered in the workplace, help them achieve their goals more, and also feel proud of what they’re doing and get positive recognition along the way from their colleagues.” In addition to the 90-second manifesto spot, shorter 30-second and 15-second spots focus on Canva features and their uses, demonstrating how the tool’s interface makes creating presentations, docs, workflows and collaborating with colleagues quick and easy. Sports-focused product creative will run across a variety of platforms airing live including the NFL, NBA, MLB and NHL games and highlights. Additionally, OOH ads will target workers on their commutes and within office building lobbies and elevators. On social media, Canva will run creative best practices across YouTube, Meta, TikTok, LinkedIn, Reddit to educate audiences of what they can achieve with the tool. More Creativity coverage from Ad Age: Sign up for our daily Creativity newsletter to see the best stories of the day.

Canva helps you ‘love your work’ in joyful new brand campaign

Featured Stories