A Decisive Kid Takes Charge of the Family Car in This Zany Little Ceasars Ad
Chain's Latest Deal Is a No Brainer in Spot From Barton F. Graf
Editor's Pick
Little Caesars continues the zany advertising for its ExtraMostBestest pizza with a spot in which a kid takes charge of the family decision on what pizza to get.
Having dealt with useless dads in the previous spot, this time it's Mom who bears the brunt, as she deliberates between going to Little Caesars to get the six-buck pizza, or the other pizza place to get "less toppings for more money." The little girl grabs her toy steering wheel and three quarters of the car breaks away, leaving the somewhat gormless mom sitting there as the other three members of the family drive over to Little Caesars.
Created out of Barton F. Graf and directed by Gifted Youth's Fatal Farm, the spot is accompanied by a social campaign, which uses the new polls feature on Instagram Stories. For example, one post asks if people prefer pizza with the most pepperoni and the most cheese at the nation's best price -- and gives them the option of answering "yes" or "yes."
Credits
- Date
- Dec 13, 2017
- Brand :
- Little Caesars
- Client :
- Little Caesars
- Agency :
- Barton F. Graf-New York
- Chief Marketing Officer :
- Ed Gleich
- Senior Director, Advertising :
- Walt Frederiksen
- Chief Creative Officer :
- Gerry Graf
- Founder :
- Gerry Graf
- Chief Strategy Officer :
- Laura Janness
- Creative Director :
- Matt Moore
- Creative Director :
- Jonathan Vingiano
- Art Director :
- Sara Carr
- Copywriter :
- Sara Carr
- Copywriter :
- Jesse Brown
- Art Director :
- Jesse Brown
- Producer :
- Ruganzu Howard
- Head of Business Affairs :
- Jennifer Pannent
- Account Director :
- Kate Callander
- Account Supervisor :
- Marla McCormick Domergue
- Project Manager :
- Agnes Gould
- Production :
- Gifted Youth
- Director :
- Fatal Farm
- Executive Producer :
- Dal Wolf
- Managing Director :
- Dal Wolf
- Executive Producer of Production :
- Anthony Ficara
- Director, Photography :
- Jeff Powers
- Editorial :
- Friendshop!
- Editor :
- Ben Suenaga
- Editor :
- Joe Kell
- Assistant Editor :
- Kelly Wessel
- Producer :
- Adam Roe
- Visual Effects/Finishing :
- The Mill
- Colorist :
- Mikey Rossiter
- Color Producer :
- Rochelle Brown
- Producer :
- Freya Hewett
- 2D Lead Artist :
- Andre Vidal
- 2D Artist :
- Vi Nguyen
- 2D Artist :
- Anne Trotman
- 2D Artist :
- Rachel Moon
- 2D Artist :
- Kieran Hanrahan
- Matte Painting :
- Kristin Johnson
- Audio/Sound Design :
- Heard City
- Sound Mixer :
- Evan Mangiamele
- Sound Designer :
- Evan Mangiamele
- Executive Producer :
- Sasha Awn
- Senior Art Director :
- Van Gould
- Senior Copywriter :
- Chris Sheldon
- Director, Integrated Production :
- Josh Morse
- Editor :
- Matt Slamowitz
- Social Strategist :
- Lynn Chu
- Project Manager :
- Andra Gould
Need a credit fix? Contact the Creativity Editors
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