Little Caesars continues the zany advertising for its ExtraMostBestest pizza with a spot in which a kid takes charge of the family decision on what pizza to get.
Having dealt with useless dads in the previous spot, this time it's Mom who bears the brunt, as she deliberates between going to Little Caesars to get the six-buck pizza, or the other pizza place to get "less toppings for more money." The little girl grabs her toy steering wheel and three quarters of the car breaks away, leaving the somewhat gormless mom sitting there as the other three members of the family drive over to Little Caesars.
Created out of Barton F. Graf and directed by Gifted Youth's Fatal Farm, the spot is accompanied by a social campaign, which uses the new polls feature on Instagram Stories. For example, one post asks if people prefer pizza with the most pepperoni and the most cheese at the nation's best price -- and gives them the option of answering "yes" or "yes."