Duracell puts a Halloween spin on its ongoing Trust Is Power campaign, through Wieden & Kennedy New York, in a spot out this week.
A previous spot from the brand already showed what could happen when a parent didn't use a trusted battery in his kid's toy robot: the kid wrecked the house, calls the police and sticks cutlery in the toaster. This time, the kid in question is an innocent little guy, adorably cast, who just wants to play with his toy cat piano. Only, there's a definite suggestion that he might turn into Damien from "The Omen" if it doesn't work.
Movie-goers will see the spot in cinemas ahead of scary movies including "It,' "Happy Death Day" and "Jigsaw," and it will also be promoted via Duracell's social channels.