What Could Be Scarier Than Your Kid's Favorite Toy Not Working? Duracell Knows
A Spooky Spin on the 'Trust Is Power' Tagline
Editor's Pick
Duracell puts a Halloween spin on its ongoing Trust Is Power campaign, through Wieden & Kennedy New York, in a spot out this week.
A previous spot from the brand already showed what could happen when a parent didn't use a trusted battery in his kid's toy robot: the kid wrecked the house, calls the police and sticks cutlery in the toaster. This time, the kid in question is an innocent little guy, adorably cast, who just wants to play with his toy cat piano. Only, there's a definite suggestion that he might turn into Damien from "The Omen" if it doesn't work.
Movie-goers will see the spot in cinemas ahead of scary movies including "It,' "Happy Death Day" and "Jigsaw," and it will also be promoted via Duracell's social channels.
Credits
- Date
- Oct 27, 2017
- Brand:
- Duracell
- Client:
- Duracell
- Agency:
- Wieden & Kennedy-New York
- Executive Creative Director:
- Karl Lieberman
- Creative Director:
- Jaclyn Crowley
- Creative Director:
- Eric Helin
- Creative Director:
- Gary Van Dzura
- Copywriter:
- Luke Sacherman
- Copywriter:
- Katie DAgostine
- Art Director:
- Kate Placentra
- Art Director:
- Grace Martin
- Head of Integrated Production:
- Nick Setounski
- Executive Producer:
- Alison Hill
- Director, Brand Strategy:
- Dan Hill
- Director, Strategy:
- Sean Staley
- Brand Strategist:
- Cristina Pansolini
- Account Team:
- Mike Welch
- Account Team:
- Meghan Mullen
- Account Team:
- Jamie Robinson
- Social Strategist:
- Liz Lightbody
- Comms Planner:
- Stuart Augustine
- Business Affairs:
- Michael Moronez
- Business Affairs:
- Brit Fryer
- Project Manager:
- Ava Rant
- Traffic Manager:
- Sonia Bisono
- Traffic Manager:
- Andy Hume
- Production Company:
- MJZ
- Director:
- Steve Ayson
- President:
- David Zander
- Executive Producer:
- Emma Wilcockson
- Line Producer:
- Laurie Boccaccio
- Director, Photography:
- Evan Prosofsky
- Editorial Company:
- Mack Cut
- Editor:
- Kenneth Munoz
- Editor:
- Nick Divers
- Editor:
- Gavin Cutler
- Executive Producer:
- Gina Pagano
- Cutting Assistant:
- Pamela Petruski
- Telecine Company:
- CO3
- Colorist:
- Tom Poole
- Mix Company:
- Mackenzie Cutler
- Mixer:
- Sam Shaffer
Need a credit fix? Contact the Creativity Editors
Related work

Duracell: A Long Haul Flight Is Hellish Without Duracell Batteries for Your Headphones

Duracell: It All Goes Wrong for Santa in Duracell's Funny Holiday Ad

Duracell: Duracell Shows How Very Bad Things Can Happen -- When a Toy Battery Fails
