Your Cat Can Speak 'Human' With Temptations' Talking Collar
3D-Printed Collar Connects to Smartphone App
Editor's Pick
Pet owners, if you've ever wondered what your cat was thinking, now's the time to find out. Mars Temptations has created a "talking cat collar" to help process meows into human speech.
The pet food brand worked with agency Adam&Eve/DDB and production house Acne on the "Catterbox" project, which incorporates a microphone, speaker, Bluetooth technology and Wi-Fi into the 3D printed collar. This allows cats' meows to be recorded, processed, and then "translated" into human speech.
The collar, which is coated in rubber lacquer and comes in four colors, connects with a smartphone app that allows cat owners to choose their cat's new human voice from a range of options. The prototype will launch in the U.S. and New Zealand on April 28.
The cat collar is the first product to come out of a new "Temptations Lab," developed by the brand in collaboration with Adam&Eve/DDB to develop projects that help owners spend more time with their cat.
"Cats are often perceived as quite hard to get to know, independent pets, so we set up the Temptations Lab to find innovative ways to inject even more fun into a cat and owner's relationship," said Richard Brim, Executive Creative Director at Adam&Eve/DDB in a statement.
Credits
- Date
- Apr 28, 2016
- Agency :
- Adam & Eve/DDB
- Brand :
- Mars Temptations
- Client :
- Mars Temptations
- Global Brand Director :
- Peter Simmons
- Chief Creative Officer :
- Ben Priest
- Excecutive Creative Director :
- Richard Brim
- Executive Creative Director :
- Ben Tollett
- Copywriter :
- Natasha Lyons
- Art Director :
- Dan Lacey
- Agency Producer :
- Agne Acute
- Agency Producer :
- Matt Craigie
- Creative Planner :
- Stuart Harrison
- Creative Planner :
- Jessica Lovell
- Managing Partner :
- Fiona McArthur
- Business Director :
- Amelia Blashill
- Account Director :
- Katie Baker
- Production Company :
- ACNE
- Executive Producer :
- Ben Clark
- Creative Director :
- Johan Holgrem
- Producer R and D/Digital :
- Niclas Bergstrom
- Engineering :
- Patrik Lindberg
- Research and Development :
- Caroline Tell
- Research and Development :
- Mikael Vig
- Sound Engineer :
- Svante Stadler
- Media Agency :
- Starcom Worldwide
- Film Production Company :
- ACNE
- Film Producer :
- Tim Mardell
- Director :
- Joakim Behrman
- Director, Photography :
- Adrian Wigerdal
- Director, Photography :
- Joakim Behrman
- Editor :
- Pablo Antonio Lobanino
- Editor :
- James Ireland
- Post Production :
- Cain&Abel
- Audio Post Production :
- Clearcut Sound Studios
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