A shocking film details the lynch mob mentality of politics in Brazil
CBN News Radio's spot also has global resonance
Oct 16, 2018
A hard-hitting film by Brazil's CBN News Radio focuses on the divisive, polarized politics of that country during its current elections--but it potentially resonates just as much for other countries, including the U.S.
The film, by Energy BBDO Sao Paulo, shows people guillotined, sent to the electric chair, lynched, burned at the stake and stoned, due to their polarized views on issues such as abortion, affirmative action or the legalization of drugs, or simply for being "left-wing" or "right-wing."
The harrowing imagery (directed by Nobre at Delicatessen Films) and medieval nature of the punishments encapsulate the hate-filled nature of expressing political opinions today, especially on social media. The ad ends with the words "It's time to learn how to disagree" and a message that CBN stands for dialogue and open discussion.