To prevent hiring discrimination, Colombian companies are using truly 'blind' interviews

McCann Colombia takes best practices literally with a campaign that's a win for everyone involved

Published On
Mar 21, 2019

Editor's Pick

When it comes to reducing bias, blind processes keep everybody honest. Double-blind experiments prevent researchers from inadvertently influencing results, and blind applications put students on more even footing when competing for admission.

Now a Colombian advocacy group is rolling out a new initiative guaranteed to prevent recruiters from judging potential new hires on looks alone—by employing recruiters who are actually blind. The program from Centro de Rehabilitación Visual Integral (Eye Rehabilitation Center - CRAC) and McCann Colombia uses headhunters who are visually impaired to screen applicants.

Not only does this help people who don’t conform to traditional ideas of what a good employee should look like, it also offers fulfilling work to people with disabilities, who themselves are often discriminated against in the hiring process.

Three companies are currently using blind recruiters. The spot is running on TV, YouTube, Facebook and Google Display Network.

Credits

Date
Mar 21, 2019
Agency:
McCANN Colombia
VP Creative:
Samuel Estrada
Chief Creative Officer:
Alejandro Bermúdez
Creative Team:
Anderson Quiroga
Director:
Juan Afanador
Copywriter:
Stephanie Calderón
Copywriter:
Juan Montes
Art Director:
María Fernanda Hidalgo
Art Director:
Sebastián Zuluaga
Accounts Team:
Andrés Jiménez
Accounts Team:
Lorena Henao
Planning Team:
Karen Noriega
Social Media Team:
Centro de Rehabilitación Visual Integral
PR Team:
Felipe Alemán
RTVC:
Edith Suárez
Production Company:
Akira Films
Director:
Juan Rueda
Post Production:
Bogotá Post
Sound Production:
Laika
Edition:
Bogotá Post
Client Approval:
Catalina Esteban

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