Simmons : Champagne
Campaign via KBS+ Suggests Sleep on a Beautyrest Awakens a World of Possibilities
Editor's Pick
Those of you who are sleep-deprived may grit your teeth watching the ridiculously super-charged individuals in the funny "Look Out World" campaign for Simmons, created out of KBS+ and directed by Hungry Man's Hank Perlman. A series of ads reveal the world of possibilities afforded by a night's sleep on a mattress from the brand's Beautyrest Recharge line.
In the anthem online film, an abundantly perky man in his bathrobe awakens his neighbors -- and even a little bird perched on a tree branch -- with a bullhorn, warning them to "Look out!" Anyone who decides to cross his path better watch out for the next 24 hours, because he slept like a log and there will be infinite opportunities for him to irritate them with his take-charge attitude.
Another ad features a woman spraying an uncorked champagne bottle wherever she goes like an endless money shot because every minute of her day is cause for celebration, thanks to her good night's sleep. In a third, perhaps the funniest ad of the bunch, one well-rested man tries to pass himself off as the super hero known as "Alert Man," given the powers afforded to him by his full night of Z's. Unforunately, the boss he's interviewing with, Seagull Man, isn't buying it.
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Credits
- Date
- May 28, 2015
- Brand :
- Simmons
- Client :
- Simmons
- Agency :
- KBS&-Toronto
- Chief Creative Officer :
- Dan Kelleher
- Chief Creative Officer :
- Jonathan Mackler
- Copywriter/Art Director :
- Rick Ardito
- Copywriter/Art Direction :
- Jim LeMaitre
- Head of Production :
- Jenny Read
- Agency Producer :
- Daniel Roversi
- Business Manager :
- Andrea Fagan
- Chief Strategy Officer/Co-President :
- Jonah Bloom
- Planner/Strategist :
- Holly Williams
- Global President :
- Bill Grogan
- Director :
- Hank Perlman
- Director, Photography :
- John Lindley
- Managing Director/Executive Producer :
- Kevin Byrne
- Line Producer :
- Caleb Dewart
- Editorial :
- Cosmo Street
- Editor :
- Andreas Schmelas
- Editor :
- Tom Scherma
- Assistant Editor :
- Dave Otte
- Executive Producer :
- Maura Woodward
- Producer :
- Anne Lai
- Finishing/Visual Effects :
- The Mill
- Executive Producer :
- Zu Al-Kadiri
- Senior Producer :
- Carl Walters
- Senior Producer :
- Rachael Trillo
- Production Coordinator :
- Tarun Charapoitra
- Visual Effects Lead :
- Keith Sullivan
- Flame Artist :
- Keith Sullivan
- Visual Effects Supervisor :
- Keith Sullivan
- 2D Lead Artist :
- Dae Yoon Kang
- Flame Artist :
- Dae Yoon Kang
- 2D Lead Artist :
- Emily Bloom
- Flame Artist :
- Emily Bloom
- Music/Sound Design :
- JSM Music
- Creative Director/Chief Executive Offier :
- Joel Simon
- Audio Mixer :
- Tom Jucarone
- Audio Mix :
- Sound Lounge
- Color :
- The Mill
- Colorist :
- Fergus McCall
- Colorist :
- Aline Sinquin
- End Card Creative Director :
- Nicholas Weigel
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