You've no doubt heard of mansplaining and manspreading, but what about "manterruptions?"

U.K. broadcaster Channel 4 brought the issue to the fore last night for International Women's Day, by having male station break announcers repeatedly butt in and interrupt female announcers live on air. The aim? To highlight research that showed men interrupt women 33% more often than they do other men.

According to the broadcaster, the idea for the "Manterruptions" effort came about following a number of high profile examples of women being interrupted by men—including when Kamala Harris was talking to (then) Vice President Mike Pence during her campaign as the Democratic nominee for his job at the White House.

"This year we've taken an altogether different approach to International Women's Day, amplifying the ‘Manterruption’ problem in a disruptive, typically Channel 4 way," said Amber Kirby, Channel 4’s director of marketing in a statement.

The announcements ran throughout the day on Channel 4 and All 4, together with the tagline #LetHerFinish, which ran across the broadcaster's social channels, along with video clips from some of its content (as seen below).