Cheetos updates Shaggy's 'It Wasn't Me' for its Super Bowl spot

Ashton Kutcher, Mila Kunis and Shaggy star in ad directed by Bryan Buckley for Goodby Silverstein

Published On
Feb 01, 2021

Editor's Pick

Cheetos is out with its latest music-themed Super Bowl spot, using Shaggy's "It Wasn't Me" to illustrate how to try to convince someone else you didn't swipe their snack.

In the spot, Ashton Kutcher wonders where his bag of Cheetos Crunch Pop Mix has gone. It appears his wife Mila Kunis is to blame. But she's brought in a very specific counselor, Shaggy, for guidance. Kutcher repeatedly catches Kunis with the bag, and he utters lines such as "Saw you snacking on the sofa," met with a series of "It wasn't me" replies from his wife.

And Shaggy, wearing a purple jacket reminiscent of a costume from his 2000 song's video, raps new lyrics fitting for the spot, including "Let's review the situation, orange fingers red flag."

The 60-second spot comes from Goodby, Silverstein & Partners, which has worked with the Frito-Lay brand for years. It was directed by Bryan Buckley, who has directed more than 50 Super Bowl spots since 1999. It’s his first for Cheetos.

Frito-Lay, an NFL sponsor, is also running a spot for its portfolio of snacks before the game featuring numerous NFL players, and a Doritos spot featuring Matthew McConaughey during the game.

In the 2020 game, Cheetos showcased singer MC Hammer in a "U Can't Touch This"-themed spot for its Cheetos popcorn.


Feb 01, 2021
Client :
Agency :
Goodby Silverstein & Partners
Director :
Bryan Buckley
Chief Marketing Officer :
Rachel Ferdinando
SVP Core Brands :
Marissa Solis
Senior Brand Director :
Jess Spaulding
Marketing Director :
Melody Macaluso
Marketing Manager :
Lauren Creed
Marketing Analyst :
Joey Rickert
Director of Strategic Insights :
Brodie Dunn
Communications Director :
Chris Yemma
Brand Communications Senior Representative :
Lindsey Smith
Video Expert APR :
Carol Pock
CEO Shakermaker :
Emma Quigley
Global Head of Business Affairs Talent and Influencers UEG :
Dina Mallin
Chairman :
Jeff Goodby
Chairman :
Rich Silverstein
Chief Creative Officer :
Margaret Johnson
Creative Director :
Eamonn Dixon
Creative Director :
Stefan Copiz
Copywriter :
Lennie Galloway
Art Director :
Thomas Gledhill
Head of Production :
Leila Gage
Executive Producer :
Sara Ward
Senior Producer :
Dan Watson
Senior Producer :
Noah Dasho
Senior Producer :
Alex Healy
Managing Partner :
Brian McPherson
Group Account Director :
Meredith Williams
Account Director :
Chris Nilsen
Account Manager :
Lindsay Foregger
Account Manager :
Maria Ragusa
Assistant Account Manager :
Tysjah Pitchford
Group Brand Strategy Director :
Ralph Paone
Brand Strategy Director :
Gabriella Dishtosky
Senior Strategist :
Shaza Elsheshtawy
Comms Strategy Director :
Caitlin Neelon
Senior Comms Strategist :
Drew Forrest
Head of Business Affairs :
Judy Ibarra
Business Affairs :
Kristian Evanculla
Trafficking Manager :
Rowena Cuejilo
Production Company :
Hungry Man
Director :
Bryan Buckley
Executive Producer :
Mino Jarjoura
Executive Producer :
Caleb Dewart
Head of Production :
Marian Harkness
Producer :
Matt Lefebvre
Production Supervisor :
Cassidy Gill
Cinematographer :
Par M. Ekberg
Editor :
Kirk Baxter
Assistant Editor :
Mitch Goldberg
Producer :
David Won
EP :
CL Kumpata
Head of Production :
Jennifer Locke
Music Mix & Sound Design :
Beacon Street Studios
Arrangement :
Andrew Feltenstein
Arrangement :
John Nau
Engineer :
Rommel Molina
Executive Producer :
Leslie DiLullo
Senior Producer :
Kate Vadnais

Need a credit fix? Contact the Creativity Editors

Project Type