Watch this Chevrolet holiday ad if you want to cry

Short from agency Commonwealth/McCann recruits award-winning filmmakers

Published On
Dec 14, 2021

Editor's Pick

As Joni Mitchell can attest, not everyone wants jolly elves and merry reindeer in their holiday media. Some people want a good Christmas cry. For those looking for a river to skate away on, behold Chevrolet’s “Holiday Ride.”

The short film, created with agency Commonwealth/McCann, boasts Academy Award-winning talent at its helm—direction by Tom Hooper (“The King’s Speech”), cinematography by Claudio Miranda (“Life of Pi”) and score by Rachel Portman (“Emma”). The four-minute spot is a real tear-jerker: based on true events, it captures the story of a man who passes each day taking a peek at his dusty 1966 Chevy Impala, recounting bittersweet memories of his late wife. Portman’s melancholic guitar sweeps into yearnful strings as the man tearfully remembers their fond times together, depicted in textured flashback scenes. 

Here’s where things really get emotional. The man’s daughter orchestrates a covert mission to restore the classic car. She recruits the town mechanic—they all immediately understand the car’s significance—and overnight, the car is like new.

In the touching finale, the father finds the Impala and holds back tears as he revs the engine and pulls it around to the front of his home, where the daughter is waiting. “Thank you,” he says to her, “it’s the best Christmas gift I could ever have.” The poignant exchange concludes as they drive the shining car away, down a dirt road. 

The story of love, loss and giving will run in shorter variants on social platforms and broadcast television for the rest of the season.


Dec 14, 2021
Client :
Agency :
VP Chevrolet :
Steve Hill
VP US Marketing Chevrolet :
Steve Majoros
Chevrolet Cars & Crossovers Marketing Director :
Anthony Johnson
Manager Chevrolet Brand Strategy Adjacencies and Diversity :
Todd Brown
Assistant Manager Chevrolet Brand Strategy Adjacencies Diversity Malibu and Spark :
Jaclyn Vanderheyden
GM Legal :
Rachel Hutton
GM Legal :
Erica Price
Chief Creative Officer Global Markets :
Matt Canzano
Chief Creative Officer North America :
Gary Pascoe
CEO Commonwealth McCann :
Grant Theron
Creative Director :
Nick Allen
Associate Creative Director :
Annie Zack
Director Creative Operations :
Miya Petrovic
EVP Global Director of Content :
Jeff Beverly
Director of Broadcast Production :
Paul Renusch
Executive Producer :
Kelly Balagna
Freelance Producer :
Chris Ott
Group Account Director :
Julie Daniels
Account Director :
Molly Fox
Associate Director Business Management :
Julie Peterhans
Senior Business Manager :
Vanessa Smith
Associate Director Talent Affairs :
Stacy Swann
Talent Affairs Manager :
Jennifer Hopkins
Associate Director Global Legal Compliance :
Jeanette Foy
Legal Clearance Manager :
Tania Bennett

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