Chewy.com: Launch

Published On
Aug 02, 2017
Chewy.com Launch

Description

The second largest online pet retailer turned to Juniper Jones to help translate their brand visually, starting with their first broadcast commercial - a national spot no less. From there, JJ went on to develop and produce two additional campaigns, a total of eight spots further helping to cement Chewy's brand, and generating a ten percent spike in sales. Within the calendar year of these results, Chewy sold to Petsmart for 3.35 billion, the largest e-commerce acquisition ever.

Credits

Date
Aug 02, 2017
Agency :
Juniper Jones
Brand :
Chewy
Client :
Chewy
Director/Executive Creative Director :
Kevin Robinson
Writer/Executive Producer :
Ryan McRee
Editor :
Christy Brown
Editor :
Eli Mavros
Storyboard :
Adrian Hashimi

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Project Type