Burger King's Subservient Chicken is Subservient No More
David Chronicles the Rise and Fall of the Fowl
Editor's Pick
Burger King and David have debuted a new, documentary style film that chronicles the rise and fall of the chain's famous fowl -- the subservient chicken, in the latest release from the advertiser's new integrated campaign. (The brand announced that it was bringing back the chicken via online and print executions through Code & Theory and Horizon Media earlier this week.)
The new film, directed by Hungry Man's Bryan Buckley, takes the form of a show chronicling what happens to Internet celebs. It shows the chicken suffering the humiliation of being a has-been star after his 15 minutes of fame are up. But after some serious, Rocky-style training with a part-time life coach and plumber, he's back -- with a new name, Chicken Big King, which also happens to be the name of the new BK sandwich he's promoting.
Credits
- Date
- Apr 30, 2014
- Brand :
- Burger King
- Client :
- Burger King
- Agency :
- David
- Director :
- Bryan Buckley
- Editorial Company :
- Cut + Run
- Editor :
- Jay Nelson
- Editor :
- Isaac Chen
- Chief Creative Officer/Founder :
- Anselmo Ramos
- Art Director :
- Tony Kalathara
- Copywriter :
- Russell Dodson
- Head of Global Production :
- Veronica Beach
- Senior Producer :
- Mariane Goebel
- Producer Assistant :
- Catia Nucci
- Business Manager :
- Libby Fine
- Managing Director :
- Paulo Fogaca
- Production Company :
- Hungry Man
- Executive Producer :
- Mino Jarjoura
- Line Producer :
- Cory Berg
- Director, Photography :
- Scott Henriksen
- Production Designer :
- David Skinner
- Wardrobe :
- Michelle Martini
- Executive Producer :
- Carr Schilling
- Senior Producer :
- Amburr Farls
- Managing Director :
- Michelle Eskin
- Assistant Editor :
- Dusten Zimmerman
- Online :
- The Mill
- Senior Executive Producer :
- Sue Troyan
- Executive Producer :
- Enca Kaul
- Executive Telecine Producer :
- LaRue Anderson
- Telecine Producer :
- Natalie Westerfield
- Producer :
- Kiana Bicoy
- Production Coordinator :
- Jillian Lynes
- Exec Creative Director/Visual Effects Supervisor :
- Phil Crowe
- Colorist :
- Shane Reed
- Visual Effects Supervisor/2D Lead Artist :
- Robin McGloin
- 2D Artist :
- Adam Lambert
- 2D Artist :
- Chris Payne
- 2D Artist :
- Jale Parsons
- 2D Artist :
- Scott Johnson
- 2D Artist :
- Scott Wilson
- 2D Artist :
- Ashley Forbito
- 2D Artist :
- Brett Lopinsky
- Music :
- Beacon Street Studios
- Producer :
- Adrea Lavezzoli
- Mix House :
- Beacon Street Studios
- Mixer :
- Mike Franklin
- Mix Assistant :
- Dewey Thomas
- Mix :
- Kate Vadnais
Need a credit fix? Contact the Creativity Editors
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