Burger King's Subservient Chicken is Subservient No More

David Chronicles the Rise and Fall of the Fowl

Published On
Apr 30, 2014

Editor's Pick

Burger King and David have debuted a new, documentary style film that chronicles the rise and fall of the chain's famous fowl -- the subservient chicken, in the latest release from the advertiser's new integrated campaign. (The brand announced that it was bringing back the chicken via online and print executions through Code & Theory and Horizon Media earlier this week.)

The new film, directed by Hungry Man's Bryan Buckley, takes the form of a show chronicling what happens to Internet celebs. It shows the chicken suffering the humiliation of being a has-been star after his 15 minutes of fame are up. But after some serious, Rocky-style training with a part-time life coach and plumber, he's back -- with a new name, Chicken Big King, which also happens to be the name of the new BK sandwich he's promoting.


Apr 30, 2014
Brand :
Burger King
Client :
Burger King
Agency :
Director :
Bryan Buckley
Editorial Company :
Cut + Run
Editor :
Jay Nelson
Editor :
Isaac Chen
Chief Creative Officer/Founder :
Anselmo Ramos
Art Director :
Tony Kalathara
Copywriter :
Russell Dodson
Head of Global Production :
Veronica Beach
Senior Producer :
Mariane Goebel
Producer Assistant :
Catia Nucci
Business Manager :
Libby Fine
Managing Director :
Paulo Fogaca
Production Company :
Hungry Man
Executive Producer :
Mino Jarjoura
Line Producer :
Cory Berg
Director, Photography :
Scott Henriksen
Production Designer :
David Skinner
Wardrobe :
Michelle Martini
Executive Producer :
Carr Schilling
Senior Producer :
Amburr Farls
Managing Director :
Michelle Eskin
Assistant Editor :
Dusten Zimmerman
Online :
The Mill
Senior Executive Producer :
Sue Troyan
Executive Producer :
Enca Kaul
Executive Telecine Producer :
LaRue Anderson
Telecine Producer :
Natalie Westerfield
Producer :
Kiana Bicoy
Production Coordinator :
Jillian Lynes
Exec Creative Director/Visual Effects Supervisor :
Phil Crowe
Colorist :
Shane Reed
Visual Effects Supervisor/2D Lead Artist :
Robin McGloin
2D Artist :
Adam Lambert
2D Artist :
Chris Payne
2D Artist :
Jale Parsons
2D Artist :
Scott Johnson
2D Artist :
Scott Wilson
2D Artist :
Ashley Forbito
2D Artist :
Brett Lopinsky
Music :
Beacon Street Studios
Producer :
Adrea Lavezzoli
Mix House :
Beacon Street Studios
Mixer :
Mike Franklin
Mix Assistant :
Dewey Thomas
Mix :
Kate Vadnais

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