SÃ£o Paulo agency Famiglia has produced some really eye-catching ? you'll pardon the pun ? pro bono posters for Brazil's Dom Bosco, "a huge social project that has been around for 25 years, supporting poor, abandoned kids and giving them some hope," explains AD Fabio Brigido. Despite the serious subject, if these have the verve of great concert posters, well, "we wanted to create strong, appealing visuals that would really stand out," he says. "Since the strategy was to show how abandoned children see the world, and how hard it actually is for them, big scared eyes in black and white seemed a good way to go."