Hanes Challenges You to Think Like Michael Jordan in an Interactive Experience

Mobile Campaign by 360i Asks Whether You're as 'Chill as MJ'

Published On
Aug 21, 2017

Editor's Pick

Hanes is launching a "choose your own adventure" style interactive experience featuring its longstanding spokesman, Michael Jordan.

The integrated campaign, "Chill Like MJ", was created by 360i to supporting the apparel retailer's X-temp line. Viewers are lured in via a Canvas Ad on Facebook, Snap Ads and a Facebook Messenger prank video featuring Jordan himself to take part in an online sweepstakes, the winner of which will get the chance to "chill like MJ" for the day and meet the man himself.

The game leads the viewer into different scenarios MJ finds himself in and lets them choose different options: for example does he help the guy struggling on the bench press or just keep walking through the gym? Does he steal the bride's spotlight or help get her groom back on track? In each situation, the viewer is encouraged to choose what they think Jordan would do. Based on their selection, the experience guides them to the next scenario and ultimately to the sweepstakes homepage.

Credits

Date
Aug 21, 2017
Agency:
360i
Brand:
Hanes
Client:
Hanes
Chief Creative Officer:
Pierre Lipton
Group Creative Director:
Alex Shulhafer
Group Creative Director:
Daniel Bremmer
Senior Copywriter:
Amy Werblin
Senior Art Director:
Melissa Stammer
Junior Art Director:
Alyssa Pauker
Designer:
Peter Chang
Vice President, Head of Innovation Technology:
Layne Harris
Executive Producer:
Glen Hoffman
Editor:
Margo Hyde
Senior Art Director:
Melissa Stammer
Vice President, Group Account Director:
Tiffany Curry
Account Director:
Diane Myers
Account Supervisor:
Kelly Kaiser
Producer:
Valerie Maroney
Project Manager:
Daniel Heller
Senior Strategist:
Jeremy Jackson
Senior Media Manager:
Molly Fitzgibbons
Associate Media Director:
Erika Mahon
Senior Manager of Social Marketing:
Masha Murakhovsky
Associate Social Marketing Manager:
Ari Berkowitz
Production Company:
Method Laboratories
Director:
Ari Merkin
Executive Producer:
Michael Savitz
Line Producer:
Bettina Schneider
Production Supervisor:
Patti Getker
Director, Photography:
Laura Merians

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