Hanes Challenges You to Think Like Michael Jordan in an Interactive Experience
Mobile Campaign by 360i Asks Whether You're as 'Chill as MJ'
Editor's Pick
Hanes is launching a "choose your own adventure" style interactive experience featuring its longstanding spokesman, Michael Jordan.
The integrated campaign, "Chill Like MJ", was created by 360i to supporting the apparel retailer's X-temp line. Viewers are lured in via a Canvas Ad on Facebook, Snap Ads and a Facebook Messenger prank video featuring Jordan himself to take part in an online sweepstakes, the winner of which will get the chance to "chill like MJ" for the day and meet the man himself.
The game leads the viewer into different scenarios MJ finds himself in and lets them choose different options: for example does he help the guy struggling on the bench press or just keep walking through the gym? Does he steal the bride's spotlight or help get her groom back on track? In each situation, the viewer is encouraged to choose what they think Jordan would do. Based on their selection, the experience guides them to the next scenario and ultimately to the sweepstakes homepage.
Credits
- Date
- Aug 21, 2017
- Agency :
- 360i
- Brand :
- Hanes
- Client :
- Hanes
- Chief Creative Officer :
- Pierre Lipton
- Group Creative Director :
- Alex Shulhafer
- Group Creative Director :
- Daniel Bremmer
- Senior Copywriter :
- Amy Werblin
- Senior Art Director :
- Melissa Stammer
- Junior Art Director :
- Alyssa Pauker
- Designer :
- Peter Chang
- Vice President, Head of Innovation Technology :
- Layne Harris
- Executive Producer :
- Glen Hoffman
- Editor :
- Margo Hyde
- Senior Art Director :
- Melissa Stammer
- Vice President, Group Account Director :
- Tiffany Curry
- Account Director :
- Diane Myers
- Account Supervisor :
- Kelly Kaiser
- Producer :
- Valerie Maroney
- Project Manager :
- Daniel Heller
- Senior Strategist :
- Jeremy Jackson
- Senior Media Manager :
- Molly Fitzgibbons
- Associate Media Director :
- Erika Mahon
- Senior Manager of Social Marketing :
- Masha Murakhovsky
- Associate Social Marketing Manager :
- Ari Berkowitz
- Production Company :
- Method Laboratories
- Director :
- Ari Merkin
- Executive Producer :
- Michael Savitz
- Line Producer :
- Bettina Schneider
- Production Supervisor :
- Patti Getker
- Director, Photography :
- Laura Merians
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