When an interview with 7-year-old Tariq, describing his favorite food — corn — went viral (spreading into every kernel of culture), Chipotle knew they had to act fast.

Thanks to its famous Roast Chili-Corn Salsa, Chipotle recognized a unique opportunity to connect with its audience. Within 17 hours, Chipotle reached out to Tariq, confirmed he was a true Chipotle fan and produced a fully edited video. We took the iconic Chipotle ordering experience of selecting ingredients down the line, but made it just about…you guessed it — corn. The internet took notice, the video earned over 125 million organic views.

The video became Chipotle’s #1 top performing post ever.

Results

• 1.2B Impressions
• 19M Engagements
• 125M Organic views
• $0 Paid media
• 17 Hours turnaround time 

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