Chipotle’s It’s Corn!

When an interview with 7-year-old Tariq, describing his favorite food — corn — went viral (spreading into every kernel of culture), Chipotle knew they had to act fast. Thanks to its famous Roast Chili-Corn Salsa, Chipotle recognized a unique opportunity to connect with its audience. Within 17 hours, Chipotle reached out to Tariq, confirmed he was a true Chipotle fan and produced a fully edited video. We took the iconic Chipotle ordering experience of selecting ingredients down the line, but made it just about…you guessed it — corn. The internet took notice, the video earned over 125 million organic views. The video became Chipotle’s #1 top performing post ever.Results