Miss Chiquita disappears from brand's banana label in coronavirus social distancing message
Chiquita is the latest marketer to adapt its logo in response to the pandemic
Mar 25, 2020
Chiquita bananas is the latest brand to redesign its logo in response to the coronavirus pandemic and to encourage social distancing.
The brand posted an image on Instagram of its iconic blue and yellow sticker with the illustration of its Miss Chiquita mascot removed. It's accompanied by the words: "I'm already home. Please do the same and protect yourself. #stayhome."
According to a Chiquita spokesperson, the effort was developed by the Chiquita digital team together with Portuguese digital agency YoungNetwork Group.