Ikea tried to make chocolate lovers drool over its furniture

Chocolate-toned cushions, decking and more appeared in social posts

Published On
Aug 21, 2018

Editor's Pick

We're all tempted by chocolate. But Ikea used Chocolate Day (July 7) this year to promote its furniture too.

A series of posts, by Acne in collaboration with the Ikea Creative Hub, put the retailer's chocolate bars side by side with its chocolate-toned furniture and home goods--like decking, cushions and a wall cabinet. All, of course, are significantly more expensive, yet very complementary to their foodstuff counterpart.

There was cute copy to match--the ad for the cabinet, for instance, reads: "Some chocolates are for eating. Some are for keeping your things in. We have both."


Aug 21, 2018
Brand :
Agency :
Production Company :
Executive Creative Director :
Johan Bello
Creative Director, Ikea Creative Hub :
Morten Kjaer
Senior Art Director :
Tiago Pinho
Art Director :
Isaac Bonnier
Art Director :
Mirian Tsujita
Copywriter :
Joel Lindblad
Photographer :
Anders Kylberg
Project Manager :
Lovisa Friman Bendz
Assignment Leader, Ikea Creative Hub :
Louice Alvarsson
Content Leader, Marketing Communication :
Jovana Basrak Keric

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