KFC is putting an artistic spin on Christmas this year in the U.K. Its holiday ad brings together a bunch of performers and a KFC bucket to make beautiful music.
The spot, by Mother London, sees six specially chosen artists sing, dance and play a step dance group version of the track "Good Times," by Sam Cooke, with the KFC bucket as their only instrument. The tagline is "Those Who Roll Together, Feast Together."
The agency recruited artists from step dance groups from across the U.K,. and director Jake Schreier of Park Pictures capured their entire performance in a single take.
Additionally, KFC has commissioned five artist collectives to design limited-edition buckets that will be available in KFC restaurants across the country. These are designed to be a celebration of the different types of modern 'families' that Christmas brings together.
Chris Gallery, partner at Mother, says in a statement: "We've chosen to shoot a simple, pared-back execution as this story doesn't need additional layers of complication to be heard. It's something that we'll all want this Christmas--to catch up with friends and family and feast."