Burger King Brings a Flame-Grilled Twist to the Ugly Christmas Sweater

Slip Your Mobile Phone into Its Front Pocket and See What Happens

Published On
Dec 06, 2016

Editor's Pick

Burger King is all about its patties being flame-grilled -- an idea that, with some agency ingenuity, has found its way onto an ugly Christmas sweater.

Burger King France and Paris-based agency Buzzman teamed with a French hipster apparel portal, Rad.co, and emblazoned a tacky holiday sweater with a fireplace motif. You're supposed to fire up your smartphone with a video of flames, and when you slip it into a pocket on your belly, it looks like there's a holiday fire roaring away in a fireplace.

The sweater also bears the words "flame grilled" and a hamburger pattern, as well as the obligatory pine trees and snowflake motifs. It costs 29.90 euros, or about $32.

Kitschy-sweater afficionados may recall another holiday campaign from back in 2013. That year Coca-Cola and Droga5 launched the "Coke Zero Sweater Generator," allowing people to create a customized holiday jumper online. The 100 sweaters with the most votes were handcrafted and sent to their creators.