Christoph Waltz acts out financial advice in quirky Allianz ads
Wieden+Kennedy Amsterdam crafted ‘Start Making Cents,’ a series of six entertaining films

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Financial advice isn’t the most scintillating topic for an ad campaign. But Allianz, the insurance and asset management company, has found a way to make it not just entertaining but charming—in a series of six short films from Wieden+Kennedy Amsterdam that star Oscar winner Christoph Waltz.
In the wordless spots, Waltz acts out the financial lessons as metaphors. For example, the investing tip “Only take risks you’re comfortable with” is illustrated by Waltz eating a plateful of spaghetti and sauce while wearing an impeccable white suit.
See all the films below. They were directed by Tom Speers at Smuggler.
Rather than advertise specific products, the series focuses on financial literacy education. The work follows the global launch of the “Prepared for life” campaign last year.
“At Wieden+Kennedy, we believe education is done best when it’s entertaining,” say Elena Knox and Joe Burrin, creative directors at Wieden+Kennedy Amsterdam. “This belief was shared by Allianz as well as Christoph Waltz, leading to a series that isn’t only fun to watch, but also fun to make together with the talented Tom Speers of Smuggler.”
“Preparing people for life is what we do as a leading insurer and asset manager—and as an essential part of our brand promise of building confidence in tomorrow,” added Christian Deuringer, head of global brand and marketing at Allianz. “Together with the creative storytelling of Christoph Waltz and Wieden+Kennedy, we’re helping even more people understand how a good financial foundation can unlock all life has to offer.”
Credits
- Date
- Feb 21, 2023
- Client :
- Allianz
- Agency :
- Wieden & Kennedy-Amsterdam
- Strategy Marketing Distribution Officer :
- Serge Raffard
- Head of Global Brand Communication :
- Christian Derringer
- Head of Studio :
- Florian Scheiblbrandner
- Head of Global Brand Marketing :
- Jenny Huang
- Project Manager :
- Thomas Jost
- Senior Consultant :
- Brittany Jones
- Global Digital Marketing Expert :
- Lukasz Papuda
- Creative Project Manager :
- Jacqueline Liebscher
- Managing Director :
- Blake Harrop
- Executive Creative Director :
- Eric Quennoy
- Executive Creative Director :
- Mark Bernath
- Creative Director :
- Elena Knox
- Creative Director :
- Joe Burrin
- Creative Director :
- Alvaro Sotomayor
- Art Director :
- Christian Baur
- Copywriter :
- Ryan Snyder
- Copywriter :
- Christina Rankel
- Head of Production :
- Jaime Tan
- Broadcast Producer :
- Annelien Orbie
- Planning Director :
- Odile Song
- Senior Planner :
- Cristelle Fornesi
- Planner :
- Hayeon Kim
- Group Account Director :
- Luke Purdy
- Account Director :
- Tiphaine Murat
- Account Manager :
- Wenwen Zhao
- Head of Design :
- Joe Burrin
- Studio Director :
- Lizzie Murray
- Designer :
- Shen Hou
- Motion Designer :
- Jacson Mitchell
- Business Affairs :
- Fiona Fan
- Production Company :
- Smuggler
- Director :
- Tom Speers
- Director of Photography :
- Nick Morris
- Producer :
- Ellie Fry
- Executive Producer :
- Fergus Brown
- Editing Company :
- Trim
- Editor :
- Elise Butt
- Audio Post :
- King Lear
- Sound Designer/Mixer :
- Jack Sedgwick
- Sound Designer/ Mixer :
- Dugal MacDiarmid
- Music :
- Birdbrain
- Composer :
- Brice Davoli
- Producer :
- Niall Rogers
- Producer :
- Thomas Dwarswaard
- Post Production :
- Black Kite Studios
- VFX Supervisor & Flame Artist :
- Bruno Fukumothi
- 2D :
- Venu Prasath
- 3D :
- James Bown
- Colorist :
- Tom Mangham
- Colorist :
- Richard Fearon
- Producer :
- Tom Manton
- Executive Producer :
- Amy Richardson
- Photographer :
- Benedikt Renc
- Producer :
- Andrea Chadimova
- Retouching :
- Benedikt Renc
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