Along with the usual swag, Church's Chicken made a lookbook of its food
The tenders joined the menu in late January

Editor's Pick
Add Church’s Chicken to the ever-growing list of restaurants promoting their products with some fashion-focused swag.
The chicken chain introduced a hardcover and online Texas Tenders Collection lookbook showcasing various shapes and sizes of its new Texas tenders. A larger piece is called the Lone Star, and a curved piece gets the moniker the Longhorn. The book shows the chicken pieces posing, if you will, alongside shrimp and jalapenos.
The fashion premise continues with a giveaway for fans: a fanny pack featuring an insulated pocket in which one could carry the tenders and shrimp, with the phrase "Texas Tenders ‘N Shrimp" written on the strap. There’s also a Church’s keychain to complete the look.
Credits
- Date
- Feb 26, 2021
- Client :
- Church's Chicken
- Agency :
- Wunderman Thompson
- Chief Creative Officer North America :
- Taras Wayner
- Executive Creative Director :
- Jared Kozel
- Executive Creative Director :
- Cass Zawadowski
- Creative Director :
- Jennifer Barclay
- Associate Creative Director :
- Jeremy Lenz
- Associate Creative Director :
- Karen Oakley
- Senior Integrated Producer :
- Sherry McLenon
- Senior Print Producer :
- Buffy Torres
- Studio Artist :
- Clint Bonner
- Account Supervisor :
- Brittany Robinson
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