Along with the usual swag, Church's Chicken made a lookbook of its food

The tenders joined the menu in late January

Published On
Feb 26, 2021

Editor's Pick

Add Church’s Chicken to the ever-growing list of restaurants promoting their products with some fashion-focused swag.

The chicken chain introduced a hardcover and online Texas Tenders Collection lookbook showcasing various shapes and sizes of its new Texas tenders. A larger piece is called the Lone Star, and a curved piece gets the moniker the Longhorn. The book shows the chicken pieces posing, if you will, alongside shrimp and jalapenos.

The fashion premise continues with a giveaway for fans: a fanny pack featuring an insulated pocket in which one could carry the tenders and shrimp, with the phrase "Texas Tenders ‘N Shrimp" written on the strap. There’s also a Church’s keychain to complete the look.

Church's Chicken lookbook

Church's Chicken lookbook

Church's Chicken lookbook

Church's Chicken lookbook

Church's Chicken lookbook

Church's Chicken lookbook

 

Credits

Date
Feb 26, 2021
Client :
Church's Chicken
Agency :
Wunderman Thompson
Chief Creative Officer North America :
Taras Wayner
Executive Creative Director :
Jared Kozel
Executive Creative Director :
Cass Zawadowski
Creative Director :
Jennifer Barclay
Associate Creative Director :
Jeremy Lenz
Associate Creative Director :
Karen Oakley
Senior Integrated Producer :
Sherry McLenon
Senior Print Producer :
Buffy Torres
Studio Artist :
Clint Bonner
Account Supervisor :
Brittany Robinson

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