Cillian Murphy is on the move in Montblanc's new ad
The 'Peaky Blinders' actor follows the likes of Spike Lee in the luxury brand's campaign about movement
Editor's Pick
"Peaky Blinders" and "Inception" actor Cillian Murphy is the latest celebrity to promote luxury brand Montblanc, following the likes of Spike Lee and Taron Egerton.
In the brand's new global spot from Wieden+Kennedy Amsterdam, Murphy makes a journey in one direction while the rest of the world appears to be moving in reverse. We see him (sporting a Montblanc backpack) walk through a theater, along streets and back to a hotel lobby where he picks up a script and starts to underline passages.
Meanwhile, everything around him appears to be going backwards, from actors rehearsing to a woman reading a book or a drop of water in a puddle. "If you could go back would you change our direction?" he says. "How we move through this world defines us just as much as our passions."
The ad is the latest in the brand's ongoing campaign themed around the idea of "what moves you makes you."
Along with the spot, directed by Ian Pons Jewell via Anorak, the campaign includes out-of-home ads, social films and print ads. According to Montblanc CMO Vincent Montalescot, the campaign is aimed at “encouraging a new generation of Montblanc customers to get out and move with passion, curiosity and style, as they pursue what truly matters to them in life."
Credits
- Date
- Aug 26, 2022
- Client :
- Montblanc
- Agency :
- Wieden & Kennedy-Amsterdam
- Director :
- Ian Pons Jewell
- Executive Vice President :
- Vincent Montalescot
- Director Brand Communications :
- Jonah Dolan
- Head of Brand Communications :
- Fabian Kredig
- International Brand Relations Manager :
- Alessia Ascolese
- Manager Brand Communications :
- Antonia Jörg
- Manager Brand Communications :
- Phil Hüsing
- Global Brand Management :
- Yiding Lin
- Senior Manager Social Media :
- Denisse Toytoyndjian
- Director International Public Relations & Cultural Affairs :
- Stephanie Radl
- Senior Influencer and VIP Manager :
- Caroline-Sophie Märtens
- Managing Director :
- Blake Harrop
- Executive Creative Director :
- Eric Quennoy
- Executive Creative Director :
- Mark Bernath
- Creative Director :
- Joe Burrin
- Creative Director :
- Elena Knox
- Art Director :
- Jack Welles
- Copywriter :
- Allan Stevenson
- Head of Broadcast Production :
- Joe Togneri
- Broadcast Producer :
- Khalid el Khouani
- Production Assistant :
- Ahnaf Hidajat
- Group Account Director :
- Franky Wardell
- Account Director :
- Amandine Decourcelle
- Account Manager :
- Wenwen Zhao
- Account Manager :
- Aneesha Ghattaora
- Account Coordinator :
- Adam Wills
- Head of Planning :
- Martin Weigel
- Planning Director :
- Reid Schilperoort
- Comms Director :
- Wes Young
- Studio Director :
- Lizzie Murray
- Studio Manager :
- Loes Poot
- Studio Creative Producer :
- Katarina Pepichova
- Studio Creative Producer :
- Joe Favre
- Designer :
- Dean Pauley
- Designer :
- Ashley Olsson
- Motion Designer :
- Jacson Mitchell
- Studio Artist :
- Noa Redero
- Studio Artist :
- Cindy Kouwenoord
- Business Affairs Director :
- Sametta Gbilia
- Production Company :
- Anorak
- Director :
- Ian Pons Jewell
- Producer :
- Björn Krüger-Levy
- Executive Producer :
- Christiane Dressler
- Executive Producer :
- Christoph Petzenhauser
- Director of Photography :
- Mauro Chiarello
- Production Manager :
- Marc Gallén
- Production Company :
- WeFolk
- Photographer :
- Jonas Lindstroem
- Executive Producer :
- Olivia Gideon-Thomson
- Director of Photography :
- Nicolai Niermann
- Retouching :
- Studio Private London
- Editing :
- The Den Editorial
- Editor :
- Tobias Suhm
- Editor Socials :
- Middy Hurtado
- Edit Assistant :
- Tony Hurtado
- Editor Socials :
- Tony Hurtado
- Senior Editorial Producer :
- Kortney Rubottom
- Audio Post :
- String & Tins
- Sound Design :
- Lawrence Kendrick
- Additional Sound Design :
- Mike Bamford
- Audio Post Producer :
- Eimear Ni Ghuaire
- Foley :
- Cobblestone
- Music :
- String & Tins
- Artist :
- Lennert Busch
- Social Music :
- Pitch & Sync
- Music Label :
- Omer Agca
- Artist :
- Omer Agca
- Post Production :
- Black Kite Studios
- Producer :
- Amy Richardson
- Shoot Supervisor :
- Denis Reva
- 2D Lead Artist :
- Adam Crocker
- 3D Lead Artist :
- Marcel Ruegenberg
- Colorist :
- Tom Mangham
Need a credit fix? Contact the Creativity Editors
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