Cillian Murphy is on the move in Montblanc's new ad

The 'Peaky Blinders' actor follows the likes of Spike Lee in the luxury brand's campaign about movement

Published On
Aug 26, 2022

Editor's Pick

"Peaky Blinders" and "Inception" actor Cillian Murphy is the latest celebrity to promote luxury brand Montblanc, following the likes of Spike Lee and Taron Egerton.

In the brand's new global spot from Wieden+Kennedy Amsterdam, Murphy makes a journey in one direction while the rest of the world appears to be moving in reverse. We see him (sporting a Montblanc backpack) walk through a theater, along streets and back to a hotel lobby where he picks up a script and starts to underline passages.

Meanwhile, everything around him appears to be going backwards, from actors rehearsing to a woman reading a book or a drop of water in a puddle. "If you could go back would you change our direction?" he says. "How we move through this world defines us just as much as our passions."

The ad is the latest in the brand's ongoing campaign themed around the idea of "what moves you makes you."

Along with the spot, directed by Ian Pons Jewell via Anorak, the campaign includes out-of-home ads, social films and print ads. According to Montblanc CMO Vincent Montalescot, the campaign is aimed at “encouraging a new generation of Montblanc customers to get out and move with passion, curiosity and style, as they pursue what truly matters to them in life."


Aug 26, 2022
Client :
Agency :
Wieden & Kennedy-Amsterdam
Director :
Ian Pons Jewell
Executive Vice President :
Vincent Montalescot
Director Brand Communications :
Jonah Dolan
Head of Brand Communications :
Fabian Kredig
International Brand Relations Manager :
Alessia Ascolese
Manager Brand Communications :
Antonia Jörg
Manager Brand Communications :
Phil Hüsing
Global Brand Management :
Yiding Lin
Senior Manager Social Media :
Denisse Toytoyndjian
Director International Public Relations & Cultural Affairs :
Stephanie Radl
Senior Influencer and VIP Manager :
Caroline-Sophie Märtens
Managing Director :
Blake Harrop
Executive Creative Director :
Eric Quennoy
Executive Creative Director :
Mark Bernath
Creative Director :
Joe Burrin
Creative Director :
Elena Knox
Art Director :
Jack Welles
Copywriter :
Allan Stevenson
Head of Broadcast Production :
Joe Togneri
Broadcast Producer :
Khalid el Khouani
Production Assistant :
Ahnaf Hidajat
Group Account Director :
Franky Wardell
Account Director :
Amandine Decourcelle
Account Manager :
Wenwen Zhao
Account Manager :
Aneesha Ghattaora
Account Coordinator :
Adam Wills
Head of Planning :
Martin Weigel
Planning Director :
Reid Schilperoort
Comms Director :
Wes Young
Studio Director :
Lizzie Murray
Studio Manager :
Loes Poot
Studio Creative Producer :
Katarina Pepichova
Studio Creative Producer :
Joe Favre
Designer :
Dean Pauley
Designer :
Ashley Olsson
Motion Designer :
Jacson Mitchell
Studio Artist :
Noa Redero
Studio Artist :
Cindy Kouwenoord
Business Affairs Director :
Sametta Gbilia
Production Company :
Director :
Ian Pons Jewell
Producer :
Björn Krüger-Levy
Executive Producer :
Christiane Dressler
Executive Producer :
Christoph Petzenhauser
Director of Photography :
Mauro Chiarello
Production Manager :
Marc Gallén
Production Company :
Photographer :
Jonas Lindstroem
Executive Producer :
Olivia Gideon-Thomson
Director of Photography :
Nicolai Niermann
Retouching :
Studio Private London
Editing :
The Den Editorial
Editor :
Tobias Suhm
Editor Socials :
Middy Hurtado
Edit Assistant :
Tony Hurtado
Editor Socials :
Tony Hurtado
Senior Editorial Producer :
Kortney Rubottom
Audio Post :
String & Tins
Sound Design :
Lawrence Kendrick
Additional Sound Design :
Mike Bamford
Audio Post Producer :
Eimear Ni Ghuaire
Foley :
Music :
String & Tins
Artist :
Lennert Busch
Social Music :
Pitch & Sync
Music Label :
Omer Agca
Artist :
Omer Agca
Post Production :
Black Kite Studios
Producer :
Amy Richardson
Shoot Supervisor :
Denis Reva
2D Lead Artist :
Adam Crocker
3D Lead Artist :
Marcel Ruegenberg
Colorist :
Tom Mangham

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