Citroen made gorgeous print illustrations for every year of its centenary
Project by Hoy Buenos Aires shows the milestones of each year as well as the cars
Editor's Pick
Citroen is celebrating its centenary this year, and to mark it, Buenos Aires agency Hoy has undertaken a huge project, creating a beautifully crafted print illustration for each of its 100 years.
The digits of each year are depicted in illustrations showing not only the major historical milestones of that year, but also the Citroen models of the time. (They're not only prints but interactive—you can download them here and see them come alive.)
The campaign was also on view at the Autoclassical Exposition last weekend, where attendees could print and take away the illustration corresponding to the year of their birth. It will culminate with the publication of a book in which the most important year of each decade will come to life through Augmented Reality, via a specially developed app.
Credits
- Date
- Oct 14, 2019
- Client :
- Citroen
- Agency :
- Hoy
- Managing Director :
- Pedro Di Risio
- Managing Director :
- Ernest Riba
- Executive Creative Director :
- Federico Plaza Montero
- Executive Creative Director :
- Nicolas Zarlenga
- Account General Director :
- Lucila Castellani
- Head of Production :
- Emiliano Alvarenga
- Creative Director :
- Juan Martín Muiño
- Head of Art :
- Fernando Oltolina
- Motion Designer :
- Matías Rossi
- UX/UI Designer Front End Developer :
- Pablo Fuentes
- Developer :
- Roberto Sánchez
- Creative Team :
- Laura Valle García
- Creative Team :
- Bárbara Gedacht Juan Marzari
- Creative Team :
- Cristián Tarzi
- Creative Team :
- Gonzalo Paz
- Design Team :
- Alejo Becerra
- Design Team :
- Emilia Teperman
- Design Team :
- Emmanuel Trimigliozzi
- Design Team :
- Amapro Guindon
- Design Team :
- Octavio Arboiro
- Design Team :
- Stefanía Adam
- Design Team :
- Tomás Aguilar
- Design Team :
- Betsabé Tinoco
- Design Team :
- Daniel Herrera
- Design Team :
- Karen Cortés
- Design Team :
- Jaime Albañil
- Design Team :
- Wolf Diaz
- Design Team :
- Tommy Pachoba
- Design Team :
- Jaime Albañil
- Design Team :
- Jose Correa
- Account Director :
- Belén de Bartolo
- Account Director :
- María Eugenia Garrafo
- Account Director :
- Andres Gori
- Webmaster :
- María Paz Badino
- Strategy Coordinator :
- Nicolás Cáceres
- Strategist :
- Thomas Contramaestre
- Illustration :
- Javier Reboursin
- AR App :
- Mobillers
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