Canon's "Come and See" campaign, launched originally in 2014, has found plenty of material to showcase amazing photographic opportunities including urban deer, skiing pulled by horses and gladiator football. The latest film finds yet another unusual sight for photography enthusiasts to experience: urban surfers riding a river in the center of Munich.
Shot on the Eisbach River in 180-degree video, the campaign allows mobile viewers to browse the scene whilst simulating the experience of shooting a fast-moving subject for themselves. They can save their shots directly to their device and share them online. The experience also allows viewers to watch the surfing at three different zoom levels, while learning about different camera techniques and technologies throughout the film via interactive hotspots.
The campaign is by JWT London, and directed by Tom Rijpert, through production company MediaMonks.