Honda Creates a Crowdsourced Stunt Track for the Civic
Fans Suggested Ideas on Social Media
Editor's Pick
Honda has built the first-ever crowdsourced stunt track to promote the driving performance of its new Civic Coupe.
It was created using suggestions from Honda followers on Facebook and Twitter on how to create the ultimate "Dream Track." The social posts ranged from asking fans to decide on what a giant, 12-foot piñata should look like and be filled with, to encouraging them to come up with their own crazy stunts from scratch. The fans with the winning suggestions are incorporated into the track design and get a special shout-out from Honda.
The final Civic "Dream Track" film features stunt driver Matt Powers performing various stunts around the track, which include painting a duck on the course, having the Coupe burst through massive inflatable bowling pins, playing a giant game of pinball, and more.
RPA was responsible for the campaign, with production company MindOverEye.
Credits
- Date
- Jun 27, 2016
- Brand :
- Honda
- Client :
- Honda
- Agency :
- RPA
- Chief Executive Officer :
- Scott Dickey
- Company :
- TEN: The Enthusiast Network
- Director :
- Mike Ruiz
- Director, Photography :
- Ernesto Lomeli
- 2nd Unit Director :
- Justin Meredith
- Art Director :
- Reggie Ingraham
- Sound Effects :
- Zak Knight
- Camera Operator :
- Brent Baer
- Production Designer :
- Gabor Norman
- Art Director :
- Danielle Aziz
- Line Producer :
- Josh Martinez
- Production Manager :
- Nick Diaz
- Production Coordinator :
- Emily Stave
- Director, Information Technology :
- Ko Massiah
- Consulting Producer :
- Keoni Tyler
- Talent :
- Matt Powers
- Stunt Coordinator :
- TJ White
- Post Production :
- MindOverEye
- Group Creative Director :
- Mike Ruiz
- Creative Director :
- Justin Meredith
- Designer :
- Justin Meredith
- Executive Producer :
- Dave Wein
- Head of Production :
- Alenka Obal
- Visual Effects Director :
- Sean Hooper
- Lead Editor :
- Anthony Cerniello
- Editor :
- Nick Sanders
- Editor :
- Andrew Anderson
- Colorist :
- Waqas Qazi
- CG Artist :
- Aaron Powell
- Animation :
- Frederick Ross
- Graphic Artist :
- Jiro Ietaka
- Clean-up Artist :
- Sebastian Maldonado
- Clean-up Artist :
- Gerry Kodo
- Assistant Editor :
- Sam Peterson
- Assistant Editor :
- Isaiah Smith
- Online :
- Waqas Qazi
- Post Producer :
- Miles Friedman
- Visual Effects Producer :
- Jacklyn Ramirez
- Post Production Coordinator :
- Noah Dates
- Music Company :
- APM
- Music Company :
- Premium Beats
- Music Company :
- Killer Tracks
- Sound Design :
- Nick Sanders
- Final Music :
- Nick Sanders
- Executive Vice President :
- Joseph Baratelli
- Chief Creative Officer :
- Joseph Baratelli
- Senior Vice President :
- Jason Sperling
- Executive Creative Director :
- Jason Sperling
- Vice President, Creative Social Media Dir. :
- J Barbush
- Associate Creative Director :
- Marcella Coad
- Senior Art Director :
- Evan Boswell
- Copywriter :
- Chrissy Deem
- Senior Vice President, Chief Production Officer :
- Gary Paticoff
- Vice President, Executive Producer :
- Isadora Chesler
- Producer :
- Angela Pascal
- Producer :
- Ryan Radley
- Vice President, Director, Digital Production :
- Dave Brezinski
- Executive Digital Producer :
- Linda Kim
- Senior Digital Producer :
- Annie Hough
- Vice President, Director, Business Affairs :
- Maria Del Homme
- Executive Vice President, Management Account Director :
- Brett Bender
- Vice President, Group Account Director :
- Adam Blankenship
- Account Supervisor :
- Kaelin McGill
- Product Information Manager :
- Marco Fantone
- Production Company :
- MindOverEye
- Senior Vice President/Executive Producer :
- Dave Wein
- Vice President, Business Development :
- Alex Gorodetzki
- Head of Production :
- Alenka Obal
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