Honda Creates a Crowdsourced Stunt Track for the Civic
Fans Suggested Ideas on Social Media
Jun 27, 2016
Honda has built the first-ever crowdsourced stunt track to promote the driving performance of its new Civic Coupe.
It was created using suggestions from Honda followers on Facebook and Twitter on how to create the ultimate "Dream Track." The social posts ranged from asking fans to decide on what a giant, 12-foot piÃ±ata should look like and be filled with, to encouraging them to come up with their own crazy stunts from scratch. The fans with the winning suggestions are incorporated into the track design and get a special shout-out from Honda.
The final Civic "Dream Track" film features stunt driver Matt Powers performing various stunts around the track, which include painting a duck on the course, having the Coupe burst through massive inflatable bowling pins, playing a giant game of pinball, and more.
RPA was responsible for the campaign, with production company MindOverEye.