Honda Creates a Crowdsourced Stunt Track for the Civic

Fans Suggested Ideas on Social Media

Published On
Jun 27, 2016

Editor's Pick

Honda has built the first-ever crowdsourced stunt track to promote the driving performance of its new Civic Coupe.

It was created using suggestions from Honda followers on Facebook and Twitter on how to create the ultimate "Dream Track." The social posts ranged from asking fans to decide on what a giant, 12-foot piñata should look like and be filled with, to encouraging them to come up with their own crazy stunts from scratch. The fans with the winning suggestions are incorporated into the track design and get a special shout-out from Honda.

The final Civic "Dream Track" film features stunt driver Matt Powers performing various stunts around the track, which include painting a duck on the course, having the Coupe burst through massive inflatable bowling pins, playing a giant game of pinball, and more.

RPA was responsible for the campaign, with production company MindOverEye.

Credits

Date
Jun 27, 2016
Brand:
Honda
Client:
Honda
Agency:
RPA
Chief Executive Officer:
Scott Dickey
Company:
TEN: The Enthusiast Network
Director:
Mike Ruiz
Director, Photography:
Ernesto Lomeli
2nd Unit Director:
Justin Meredith
Art Director:
Reggie Ingraham
Sound Effects:
Zak Knight
Camera Operator:
Brent Baer
Production Designer:
Gabor Norman
Art Director:
Danielle Aziz
Line Producer:
Josh Martinez
Production Manager:
Nick Diaz
Production Coordinator:
Emily Stave
Director, Information Technology:
Ko Massiah
Consulting Producer:
Keoni Tyler
Talent:
Matt Powers
Stunt Coordinator:
TJ White
Post Production:
MindOverEye
Group Creative Director:
Mike Ruiz
Creative Director:
Justin Meredith
Designer:
Justin Meredith
Executive Producer:
Dave Wein
Head of Production:
Alenka Obal
Visual Effects Director:
Sean Hooper
Lead Editor:
Anthony Cerniello
Editor:
Nick Sanders
Editor:
Andrew Anderson
Colorist:
Waqas Qazi
CG Artist:
Aaron Powell
Animation:
Frederick Ross
Graphic Artist:
Jiro Ietaka
Clean-up Artist:
Sebastian Maldonado
Clean-up Artist:
Gerry Kodo
Assistant Editor:
Sam Peterson
Assistant Editor:
Isaiah Smith
Online:
Waqas Qazi
Post Producer:
Miles Friedman
Visual Effects Producer:
Jacklyn Ramirez
Post Production Coordinator:
Noah Dates
Music Company:
APM
Music Company:
Premium Beats
Music Company:
Killer Tracks
Sound Design:
Nick Sanders
Final Music:
Nick Sanders
Executive Vice President:
Joseph Baratelli
Chief Creative Officer:
Joseph Baratelli
Senior Vice President:
Jason Sperling
Executive Creative Director:
Jason Sperling
Vice President, Creative Social Media Dir.:
J Barbush
Associate Creative Director:
Marcella Coad
Senior Art Director:
Evan Boswell
Copywriter:
Chrissy Deem
Senior Vice President, Chief Production Officer:
Gary Paticoff
Vice President, Executive Producer:
Isadora Chesler
Producer:
Angela Pascal
Producer:
Ryan Radley
Vice President, Director, Digital Production:
Dave Brezinski
Executive Digital Producer:
Linda Kim
Senior Digital Producer:
Annie Hough
Vice President, Director, Business Affairs:
Maria Del Homme
Executive Vice President, Management Account Director:
Brett Bender
Vice President, Group Account Director:
Adam Blankenship
Account Supervisor:
Kaelin McGill
Product Information Manager:
Marco Fantone
Production Company:
MindOverEye
Senior Vice President/Executive Producer:
Dave Wein
Vice President, Business Development:
Alex Gorodetzki
Head of Production:
Alenka Obal

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