A snowman, Christmas tree and even a vomiting Santa bemoan festive stress in this Scandinavian spot

Hardware chain Clas Ohlson and director Adam Berg deliver a holiday lament

Published On
Nov 30, 2018

Editor's Pick

Are we seeing a theme emerge in European holiday ads this year -- that perhaps the festive season isn't all it's cracked up to be? Earlier this week there was Orange's French spot depicting holiday fails, and now here's one from Scandinavia that puts a distinctly depressing spin on the season to be jolly. 

The ad, for Swedish hardware chain Clas Ohlson, has holiday emblems bemoaning the stressful nature of the season as various disasters befall them. "Have Yourself a Merry Little Christmas" becomes "Have Yourself a Merry Stress-Free Christmas" as we see a cuddly toy fought over in a store, a lamb from the nativity crib accidentally vacuumed, the gingerbread men burned in the oven and the snowman stabbed with a carrot by over-excited kids. There's also a Christmas tree that catches fire, and at one point, a Santa car decoration vomits into his sack at its owner's furious, stressed-out driving. The film ends with the message "Reduce the Christmas stress. Solve all your Christmas needs in one place."

Swedish agency King created the ad and Adam Berg directed it via production company Indio. It's airing in Clas Ohlson's markets of Sweden, Norway, Finland, Germany and the U.K.


Nov 30, 2018
Group Marketing Manager :
Jeff Jacket
Client :
Clas Ohlson
Agency :
Copy/Creative Director :
Christoffer Dymling
Art Director :
Linnea Gardefjord
Art Director :
Jesper Stein
Account Director :
Pernilla Berg
Account Manager :
Åsa Slättegård
Designer :
Calle Cassel
Strategist :
Per Wilson
Planner :
Michaela Wehtje
Planner :
Casper Broomé
Creative Director :
Christoffer Dymling
Client Manager :
Sunit Mehrotra
Film Production Company :
Director :
Adam Berg
Producer :
Jimmy Wahlin
Executive Producer :
Johan Lindstrom
Post Production :
Music :
Music Super Circus
Agency Producer :
Johan Svensson
Agency Producer :
Peter Sarhammar

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