Clash Royale and Michael Bolton rekindle the love with lapsed players on Valentine’s Day
Uncommon Stockholm teamed up with the Grammy winner for a new take on ‘How Am I Supposed to Live Without You’
Editor's Pick
Michael Bolton has a long and proud history of poking a little fun at himself in ads, and here’s his latest: a music video for Supercell’s Clash Royale appealing to players who’ve left the game with a version of his hit “How Am I Supposed to Live Without You.”
Uncommon Stockholm created the campaign for Valentine’s Day. Duetting with Bolton is the Clash Royale character Barbarian, here renamed “Barboltian.” The song is available to stream now on all major streaming platforms under a partnership between Sony Music Publishing and Supercell.
Also read: Gordon Ramsay finally chills out, thanks to a farming video game
Laura Branigan made “How Am I Supposed to Live Without You” famous in 1982, and Bolton recorded it himself in 1989. “It’s been a hit for me twice, and I’m excited to see it land with a new generation through this collaboration with Barboltian,” Bolton said in a statement.
The campaign follows Uncommon Stockholm’s campaign last month for Supercell’s Hay Day, featuring Gordon Ramsay—mellowed out by the farming game—apologizing to those he’s offended over the years.
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Credits
- Date
- Feb 14, 2025
- Client :
- Supercell
- Client :
- Clash Royale
- Agency :
- Uncommon Creative Studio Stockholm
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