Clash Royale tests players’ strength by putting the game inside a 50-pound phone case

Eddie Hall, former World’s Strongest Man, challenges the public in David New York stunt for Supercell

Published On
Sep 26, 2024

Editor's Pick

Gaming isn’t usually the most physical activity, but Supercell and David New York challenged the public to a novel test of strength in a new video for mobile game Clash Royale.

The game has just introduced stronger heavyweight characters, including evolved P.E.K.K.A. and evolved Mega Knight. So, Supercell got a real-life heavyweight, Eddie Hall—former World’s Strongest Man and deadlift world record holder—to promote it.

Also read: Supercell launches ‘Squad Busters’ with Hollywood and social media stars

In the video above, Hall strolls around Las Vegas, challenging passersby to play the game—on a phone housed in a ridiculous 50-pound case. Needless to say, doing well in the game isn’t the toughest part.

The stunt took place on the eve of UFC 306 in Vegas, where Supercell promoted its titanic in-game event at Sphere. “It’s the most fun I’ve had playing a game while working out at the same time,” Hall said. “I challenge anyone to get through a three-minute round of Clash Royale while holding this case!”

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Credits

Date
Sep 26, 2024
Client :
Supercell
Agency :
David-New York
Head of Live Games Marketing :
Iwo Zakowski
Brand Marketing Manager :
Erol Tekkanat
Marketing Producer :
Freddy Herneoja
PR Manager :
Jonathan Howard
Growth Marketing :
David Edwards
Social Media & Reputation :
Pedro Alvim
Social Media Manager :
Joao Freitas
Global CCO & Partner :
Pancho Cassis
Global COO :
Sylvia Panico
MD :
Luiza Prata Carvalho
CCO :
André Toledo
Creative Director :
Linus Oura
Associate Creative Director :
Guilherme Pinheiro
Senior Copywriter :
Luca Trincanato
Senior Art Director :
Victoria Rocha
Global Strategy Officer :
Paula Vampre
Group Strategy Director :
James Mitchell
Strategist :
Brooklyn Carey
Group Account Director :
Brett Niebling
Account Supervisor :
Luisa Prado
Head of Production :
Brenda Morrison Fell
Producer :
Thiago Zveiter
Director of Business Affairs :
Barbara Karalis
Business Affairs Manager :
Catalina Peña
Global PR Director :
Sandra Azedo
Production :
Whiskey Bear
Director :
Bad Weather
EP/Founder :
Ben Murphy
Head of Production :
Michael Tamburrino
Producer :
Josh Martinez
Production Coordinator :
Kenyon Robertson
Production Coordinator :
Jazmin Martinez
DP :
Steven Moses
1st AC :
Dennis MacDonald
2nd AC/ DIT :
Grant Duncan
Gaffer :
Andrea Sachs
Best Boy Electric :
Robert Quinn
Key Grip :
Paul Giacalone
Best Grip :
Chris Stalsworth
Production Designer :
Tim Ford
Propmaster :
David Duarte
Stills Photographer :
Christopher Shintani
Stills Assistant :
Joe Beckley
Production Assistant :
Cesar Mojica
Production Assistant :
Isaiah Goltara
Production Assistant :
Robert Gillard
Camera Operator :
Denis Bosnjakovic
Camera Operator :
Taylor Miller
1st AC :
Joshua Wordel
1st AD :
Ross Armenta
2nd AD :
Amanda Dodge
Gaffer :
Alex Miller
Stylist :
Amber Thomson
Stylist Assistant :
Carrie Daly
Hair & Makeup :
Natasha Chamberlin
Hair & Make Up Assistant :
Suzan Tanabe
Sound Mixer :
Mike Banton
Prop Assistant :
Lesley Ryland
ART PA :
Erik Nunez
ART PA :
Anthony DeFeo
Location :
Rich Bokides
Medic :
Chris Hilton
Production Assistant :
Michael Thompson
Production Assistant :
Rene Ortiz
Production Assistant :
Steve Stelle
Production Assistant :
Chris P Anderson
Product Manufacturing :
Street Factory
Executive Vice President :
Aurora Bell
Executive Producer :
James Krajsa
Producer :
Grace Miller
Director of Integrated Projects :
Caleb Barton
Director Fabrication :
Brandon Regner
Project Manager :
Sam Madill
Fabricator :
Robert Butters
Director Logistics :
Kevin Mossing
Edit :
Whiskey Bear
Edit :
Bad Weather
Post Production :
Tunnel Post
Color :
Shirley Luong
VFX Producer :
Zach Stoltzus
VFX Artist :
Hailey Ruffner
VFX Artist :
Zach Stoltzus
Conform :
Shirley Luong
Music & Sound :
Yessian Music
CCO :
Brian Yessian
Head of Production :
Michael Yessian
Executive Producer :
Evelyn Brown
Sound Design & Mix :
Jacob Wolfe
Studio Assistant :
Lilly Gitlitz

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