Clash Royale tests players’ strength by putting the game inside a 50-pound phone case
Eddie Hall, former World’s Strongest Man, challenges the public in David New York stunt for Supercell
Editor's Pick
Gaming isn’t usually the most physical activity, but Supercell and David New York challenged the public to a novel test of strength in a new video for mobile game Clash Royale.
The game has just introduced stronger heavyweight characters, including evolved P.E.K.K.A. and evolved Mega Knight. So, Supercell got a real-life heavyweight, Eddie Hall—former World’s Strongest Man and deadlift world record holder—to promote it.
Also read: Supercell launches ‘Squad Busters’ with Hollywood and social media stars
In the video above, Hall strolls around Las Vegas, challenging passersby to play the game—on a phone housed in a ridiculous 50-pound case. Needless to say, doing well in the game isn’t the toughest part.
The stunt took place on the eve of UFC 306 in Vegas, where Supercell promoted its titanic in-game event at Sphere. “It’s the most fun I’ve had playing a game while working out at the same time,” Hall said. “I challenge anyone to get through a three-minute round of Clash Royale while holding this case!”
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Credits
- Date
- Sep 26, 2024
- Client :
- Supercell
- Agency :
- David-New York
- Head of Live Games Marketing :
- Iwo Zakowski
- Brand Marketing Manager :
- Erol Tekkanat
- Marketing Producer :
- Freddy Herneoja
- PR Manager :
- Jonathan Howard
- Growth Marketing :
- David Edwards
- Social Media & Reputation :
- Pedro Alvim
- Social Media Manager :
- Joao Freitas
- Global CCO & Partner :
- Pancho Cassis
- Global COO :
- Sylvia Panico
- MD :
- Luiza Prata Carvalho
- CCO :
- André Toledo
- Creative Director :
- Linus Oura
- Associate Creative Director :
- Guilherme Pinheiro
- Senior Copywriter :
- Luca Trincanato
- Senior Art Director :
- Victoria Rocha
- Global Strategy Officer :
- Paula Vampre
- Group Strategy Director :
- James Mitchell
- Strategist :
- Brooklyn Carey
- Group Account Director :
- Brett Niebling
- Account Supervisor :
- Luisa Prado
- Head of Production :
- Brenda Morrison Fell
- Producer :
- Thiago Zveiter
- Director of Business Affairs :
- Barbara Karalis
- Business Affairs Manager :
- Catalina Peña
- Global PR Director :
- Sandra Azedo
- Production :
- Whiskey Bear
- Director :
- Bad Weather
- EP/Founder :
- Ben Murphy
- Head of Production :
- Michael Tamburrino
- Producer :
- Josh Martinez
- Production Coordinator :
- Kenyon Robertson
- Production Coordinator :
- Jazmin Martinez
- DP :
- Steven Moses
- 1st AC :
- Dennis MacDonald
- 2nd AC/ DIT :
- Grant Duncan
- Gaffer :
- Andrea Sachs
- Best Boy Electric :
- Robert Quinn
- Key Grip :
- Paul Giacalone
- Best Grip :
- Chris Stalsworth
- Production Designer :
- Tim Ford
- Propmaster :
- David Duarte
- Stills Photographer :
- Christopher Shintani
- Stills Assistant :
- Joe Beckley
- Production Assistant :
- Cesar Mojica
- Production Assistant :
- Isaiah Goltara
- Production Assistant :
- Robert Gillard
- Camera Operator :
- Denis Bosnjakovic
- Camera Operator :
- Taylor Miller
- 1st AC :
- Joshua Wordel
- 1st AD :
- Ross Armenta
- 2nd AD :
- Amanda Dodge
- Gaffer :
- Alex Miller
- Stylist :
- Amber Thomson
- Stylist Assistant :
- Carrie Daly
- Hair & Makeup :
- Natasha Chamberlin
- Hair & Make Up Assistant :
- Suzan Tanabe
- Sound Mixer :
- Mike Banton
- Prop Assistant :
- Lesley Ryland
- ART PA :
- Erik Nunez
- ART PA :
- Anthony DeFeo
- Location :
- Rich Bokides
- Medic :
- Chris Hilton
- Production Assistant :
- Michael Thompson
- Production Assistant :
- Rene Ortiz
- Production Assistant :
- Steve Stelle
- Production Assistant :
- Chris P Anderson
- Product Manufacturing :
- Street Factory
- Executive Vice President :
- Aurora Bell
- Executive Producer :
- James Krajsa
- Producer :
- Grace Miller
- Director of Integrated Projects :
- Caleb Barton
- Director Fabrication :
- Brandon Regner
- Project Manager :
- Sam Madill
- Fabricator :
- Robert Butters
- Director Logistics :
- Kevin Mossing
- Edit :
- Whiskey Bear
- Edit :
- Bad Weather
- Post Production :
- Tunnel Post
- Color :
- Shirley Luong
- VFX Producer :
- Zach Stoltzus
- VFX Artist :
- Hailey Ruffner
- VFX Artist :
- Zach Stoltzus
- Conform :
- Shirley Luong
- Music & Sound :
- Yessian Music
- CCO :
- Brian Yessian
- Head of Production :
- Michael Yessian
- Executive Producer :
- Evelyn Brown
- Sound Design & Mix :
- Jacob Wolfe
- Studio Assistant :
- Lilly Gitlitz
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