How can you share the experience of having an ice-cold Coca Cola? You can hug for it, sing for it, even try to communicate with people in another country for it. 

But until now, there was one thing you couldn't share -- the can of Coke. (Unless of course, you had a couple straws, or maybe just passed it around. But that wouldn't make for a cool campaign.) So Ogilvy Paris and Singapore teamed up to create "The Sharing Can," a 330 ml can of soda that's actually two smaller cans that can be shared.