Chew This: Peruvian Hostel Makes Business Card out of Coca Leaf
Kokopelli's Calling Card Gives Travelers an Instant Remedy for High Altitudes
Editor's Pick
If you're a new hostel in Cuzco, Peru, a region full of other affordable lodging options, how do you make yourself stand out? Drugs would help.
Well, not exactly drugs, but coca leaf, the well-known natural remedy for fighting ailments associated with high altitudes, which is what those traveling through the region and its historic Incan site, Machu Picchu, will have to contend with. Agency Lanfranco & Cordova, run by Gian Carlo Lanfranco and Rolando Cordova, who recently joined Havas, N.Y., conceived this useful business card made out of the substance -- a way to highlight the excellent services afforded by new backpackers hostel Kokopelli.
The leaves contain the well-known alkaloid known as cocaine -- not enough to produce the euphoric high most associated with the drug, but just the right quantity to combat the ills of traveling at high altitudes.
Credits
- Date
- Mar 12, 2014
- Agency :
- L&C NYC
- Brand :
- Kokopelli Backpackers Hostel
- Client :
- Kokopelli Backpackers Hostel
- Creative Director :
- Gian Carlo Lanfranco
- Creative Director :
- Rolando Cordova
- Design Studio :
- Exebio
- Design Director :
- Patricia Exebio
- Production Company :
- Plastilina Films
- Director :
- Juan Carlos Sznak
- Director, Photography :
- Jose Madelengoitia
- Camera Operator :
- Bebeto Murgia
- Editor :
- Beto Sanchez
- Post Production Company :
- Tosta Animation
- Director :
- Jaime Alvarez Sobreviela
- Executive Producer :
- Jessica Pajares Joo
- Animation :
- Chris Orendo
- Animation :
- Joel Bravo
- Sound Studio :
- AudioKoncept Studio
- Audio Producer :
- Jason Fashe
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