Coco Chanel : Coco Mademoiselle

Ditching her dingy Pirates duds for more elegant, high-end attire, actress Keira Knightly steps into the spotlight as the spokeswoman for a new Coco Chanel campaign that is supported by a healthy web presence. 

Ms. Knightly serves as the centerpiece of a winding, first person-perspective tour of founding designer Gabriel Chanel's lavish Parisian digs on the "Coco Mademoiselle" site. Vertical tiles on the front page displaying a svelte Knightly adorned in a chic red dress, twist and turn like curtains, with a link below leading to Chanel's labyrinthine pad. Breezy soul music courtesy of Joss Stone plays while visitors are guided through stairwells and hallways taking them to rooms housing some of Chanel's various possessions including a host of sculptures and artwork with descriptions.