Code.org’s colorful Women’s Day campaign shows girls ‘computer science is everything’

Code.org contextualizes computer science, showing how it touches every exciting part of modern life, in a campaign that aims to get more high school girls interested in the field. A hero film directed by Amy Rice and Magdalena Luna shows young women using computer science and AI in unexpected ways. The spot aims to inspire girls so they don’t get left behind as the AI revolution remakes the world. The campaign, timed to International Women’s Day and created by agency House of Rabbits, includes social media elements such as an interactive quiz; a partnership with Refinery29 where young women in tech share their stories; and a mix of coding and non-coding activities for girls. “We want girls to see that computer science isn’t a separate world—it’s their world,” said Sarah Morrison, SVP of marketing at Code.org. “This campaign helps them realize that coding isn’t just for certain types of people; it’s for anyone who dreams big, innovates, and wants to shape the future.” “The look for this campaign is modern and unapologetically girly to underscore the point that you don’t have to fit a tech bro aesthetic to be into computer science,” said Daniela Vojta, chief creative officer at House of Rabbits. “You can love makeup and dot your i’s with hearts and love AI and coding.” More Creativity coverage from Ad Age: Sign up for our daily Creativity newsletter to see the best stories of the day.

Code.org’s colorful Women’s Day campaign shows girls ‘computer science is everything’

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