Nescafe Opens a Hipster Coffee Shop Where You Make Your Own Coffee

Just Scan a Sachet of 'Sweet & Creamy' to enter Toronto's 'Taproom'

Published On
Jun 14, 2017

Editor's Pick

Nescafe is promoting its "Sweet & Creamy" coffee sachets with a stunt designed for those who still want the hipster cofee-shop experience even though they can make the beverage at home.

The brand is hosting the pop-up Nescafe Coffee Taproom on Toronto's Queen Street from today until June 28. To gain entry, you need to scan a code on a sachet of Sweet & Creamy. Once inside, as this video shows, you simply make your own coffee with a hot water tap, without having to deal with lines, baristas or expensive drinks.

However, you can still get a cup with your name misspelled on it -- there are 50 different custom cups that feature incorrect versions of common names). The campaign also encourages customers to post about their experience using the hashtags #nescafeca and #taproom.

The campaign is the first for Nescafe Sweet & Creamy by WorkInProgress, the startup founded by the ex-CP&B employees behind Domino's emoji ordering, working alongside Toronto experiential agency Mosaic.

Nescafe is not the first brand to have poked fun at hipster coffee culture recently: McDonald's did so with a U.K. ad promoting its own McCafe and last year dairy brand Organic Valley opened a pop-up coffee shop in New York selling half-and-half, with the coffee for free.


Jun 14, 2017
Brand :
Client :
Senior Marketing Manager :
Deana Zaghloul
Marketing Leader :
Ryan Saunders
Vice President, Communication and Marketing :
Tracey Cooke
Assistant Marketing Manager :
Daniela Tracanelli
Partner/Creative :
Andrew Lincoln
Partner/Creative :
Matt Talbot
Partner/Business + Legal :
Pete Sheinbaum
Partner/Production :
Stafford Bosak
Partner/Account + Strategy :
Alex Guerri
Partner/Account + Strategy :
Evan Russack
Partner/Technology :
Harold Jones
Business Affairs :
Jen DeCastro
Director :
Meighann Cassidy
Account Manager :
Katie Piccot
Production Company :
Adhoc Content
Director :
Brooks Reynolds
Director, Photography :
Kristofer Bonell
Executive Producer :
Michel Korchinsky
Line Producer :
Erica Parks
Editorial :
11 Dollar Bill
Grade :
11 Dollar Bill
Post Company :
11 Dollar Bill
Editor :
Dan Aronin
Assistant Editor :
Faith Trottier
Motion Graphics :
Christian Robins
Visual Effects :
Christian Robins
Colorist :
Clark Jackson
Managing Director :
Lisa Effress
Mix House :
Coupe Studios
Audio Engineer :
Greg McCrae
Executive Producer :
Eric Singer
Stills Post Production :
Catchlight Digital
Founder :
Gene Bresler
Physical Computing Production :
Barbershop Production
Chief Production Officer :
Robin Cain
Chief Creative Officer :
Brandon Minch
Digital Partner :
Founder and Chief Executive Offier :
Mudit Rawat
E-Commerce Manager :
Sarah Kwan
Agency :

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