Watch KFC's Zany Bluegrass Music Video, With Lyrics in Mandarin
It's Wieden & Kennedy Shanghai's First Work for KFC
Editor's Pick
KFC is the biggest American fast-food chain in China, where it's obviously best-known for its chicken. But it's also been selling freshly ground coffee since last year, and it wanted to convince people it was serious about its new offering.
The brand, working with Wieden & Kennedy Shanghai, cut a mini-music video featuring Colonel Sanders doing a cover of a Chinese folk song, but with a bluegrass twist. The lyrics--in Mandarin--explain that the Colonel's chickens are jealous of all the time he's devoting to his coffee. The action is set on an airplane, because the Colonel is coming back from to China from Kentucky, and the flight attendants line-dance and play the banjo. Actor Stoney Westmoreland, who hasn't played the Colonel in other markets, speaks Chinese with a Kentucky-inflected accent.
It's a quirky, unexpected offering from a brand that often relies on Chinese celebs in its campaigns; recently superstar Chinese singer Lu Han has often appeared, sometimes dressed as the colonel, though he's only 27. KFC often works with Ogilvy & Mather in China, though it tapped Wieden & Kennedy Shanghai for the first time for this campaign.
The campaign also includes in-store takeovers, out-of-home ads and funny coffee stirrers topped with tiny plastic chicken leg drumsticks.
Credits
- Date
- Sep 14, 2017
- Brand :
- KFC (China)
- Client :
- KFC (China)
- Agency :
- Wieden & Kennedy-Shanghai
- Executive Creative Director :
- Ian Toombs
- Executive Creative Director :
- Vivian Yong
- Creative Director :
- Shaun Sundholm
- Art Director :
- Follen See
- Art Director :
- Kim Liu
- Copywriter :
- Aier Xu
- Copywriter :
- Arlene Lu
- Copywriter :
- Liu Wei
- Copywriter :
- RunQ Zhang
- Designer :
- Moon Qi
- Designer :
- Wendy Yu
- Designer :
- Helen Yu
- Head of Content :
- Bernice Wong
- Producer :
- Fang Yuan
- Art Producer :
- Angela Liu
- Senior Planner :
- Leon Lin
- Managing Director :
- Bryan Tilson
- Associate Director :
- Jim Zhou
- Senior Account Manager :
- Andrea Yang
- Head of Project Management :
- Nicole Bee
- Junior Project Manager :
- Jane Gu
- Business Affairs :
- Jessica Deng
- Business Affairs :
- Kathy Zhan
- Production Manager :
- Vic Zhang
- Production Manager :
- Stone Xue
- Digital Imaging Artist :
- Changqing Lee
- FA Artist :
- Austin Hu
- PR Manager :
- Evelyn Hsu
- Production Company :
- A NEW LIFE FILM
- Director :
- Curtis Wehrfritz
- 1st Assistant Director :
- Nada Nakata
- Director, Photography :
- Pithai Smithsuth
- Executive Producer :
- Megan Chen
- Executive Producer :
- Kelvin Mok
- Line Producer :
- Panasiri Krystal Kongsamut
- Bangkok Production Support :
- Naked
- Bangkok Art Director :
- Sutham Vilavandaj
- Wardrobe Stylist :
- Chayanuch Savekvattana
- Choreographer :
- Thatcha Kosolprapha
- Casting :
- Parichad Wisetpanich
- Post Production :
- VOLT FX
- Editorial :
- Supra
- Post Executive Producer :
- Damien Yang
- Post Producer :
- Park Jae Woo
- Visual Effects Artist/Supervisor :
- Rex Or
- Color :
- Fin Design
- Colorist :
- Nick Barton
- Producer :
- Caryne Chia
- Music :
- BREW HOUSE MUSIC
- Composer :
- Tim Lincoln
- Mixing :
- BOTTLES
- Executive Producer :
- Dimple Wang
- Producer Assistant :
- Guo Tao Wei
- Engineer :
- Joyce Tang
- Production Company :
- RED PLUS
- Photographer :
- Sergi Pons
- Photographer Assistant :
- AdriàBotella
- Photographer Assistant :
- Iñigo Kasezubi
- Executive Producer :
- Valentina Manfredi
- Producer :
- Ratanasukan Pibulpanuwat
- Motion Designer :
- Bob Hu
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