Comcast Winter Olympics ad stars an inspiring Paralympian business owner
Spot by Goodby Silverstein & Partners shows how Mike Schultz recovered from injury and built his own prosthetics business
Editor's Pick
In the first of several TV ads that it will run during coverage the forthcoming Winter Olympics, Comcast Business focuses on the inspiring story of Paralympian gold medalist and business owner Mike Schultz.
The spot, created by Goodby Silverstein & Partners tells the story in visual flashbacks and present-day footage. Amid a successful snowmobiling career, Schultz was involved in a crash in 2008 that led to the amputation of his left leg below the knee. Schultz designed and built his own prosthetic leg from scratch, not only getting himself back into competition, but also eventually transforming the high-tech idea into a successful business. Today more than 20 Paralympians have used Schultz’s prosthetics to compete in the Paralympics and he himself has won a gold medal in snowboarding.
"This spot isn’t just about Mike’s journey as an athlete or his path to becoming a business owner, both of which are extremely powerful," said Eileen Diskin, chief marketing officer and SVP, Comcast Business. "It’s about resilience and adaptability. This story, like the stories of so many businesses that are finding a way forward, is a reminder of why we do the work we do.”
“Every athlete has a story. But not all of them have one like this—an inventor and entrepreneur, running his own business while competing in the games against people using his own products," added Goodby Silverstein Executive Creative Director Jim Elliott. "Mike’s tenacity and mindset are exactly what Comcast Business stands for. It’s an honor for us to share his story with the world.”
Comcast plans to run a series of spots during the Olympics centered on the theme of "being ready for what’s next." Others will showcase businesses across the country taking on a busy winter during the Olympics as well as personal stories of business owners.
NBCUniversal, which is owned by Comcast, is the official broadcaster of this year's Winter Olympics.
Credits
- Date
- Jan 27, 2022
- Client :
- Comcast
- Agency :
- Goodby Silverstein & Partners
- SVP Chief Marketing Officer :
- Eileen Diskin
- VP Brand & Communication :
- Michelle Snyder
- Executive Director Brand Marketing Communication :
- Nader Ali-Hassan
- Director Brand Marketing Communications :
- Susan Vare
- Senior Manager Brand Marketing Communication :
- Annie Devinney
- Executive Creative Director :
- Jim Elliott
- Creative Director :
- Tristan Graham
- Creative Director :
- Felipe Lima
- Art Director :
- Jennifer Fisher
- Copywriter :
- Anthony Pagaza
- Managing Partner :
- Leslie Barrett
- Group Account Director :
- Michael Crain
- Account Director :
- Amy Henning
- Account Manager :
- Camille LeJeune
- Account Coordinator :
- Anna Araujo
- Director of Brand Strategy :
- John Thorpe
- Group Brand Strategy Director :
- Katie Coane
- Senior Brand Strategist :
- Shaza Elsheshtawy
- Deputy Director of Research Strategy :
- Jane Warren
- Group Content Strategy Director :
- Nick Reggars
- Executive Producer :
- James Horner
- Agency Producer :
- Cindy Epps
- Agency Producer :
- DP Odishoo
- Director of Business Affairs :
- Judy Ybarra
- Business Affairs Manager :
- Annie Holmgren
- Production Company :
- The Directors Bureau
- Director :
- M. Blash
- Director of Photography :
- Karina Silva
- Executive Producer :
- Sloane Skala
- Executive Producer :
- Jenni Sprunger
- Producer :
- Stephanie Bruni
- Editorial Company :
- Rock Paper Scissors
- Editor :
- Haines Hall
- Assistant Editor :
- Jack Kanner
- Producer :
- Kevin Gottlieb
- Executive Producer :
- Shada Shariatzadeh
- Color Studio :
- Primary
- Colorist :
- Gregory Reese
- Color Producer :
- Jenny Bright
- Executive Producer :
- Thatcher Peterson
- Design Studio :
- Elastic
- Creative Director :
- Duncan Elms
- Designer :
- Jean Hwang
- Animator :
- Jordan Booker
- Animator :
- Steven Do
- Animator :
- Brian Hayes
- Animator :
- Cindy SooHoo
- Animator :
- Eugene Hyun
- Graphics Editor :
- Gabriel Caste
- Producer :
- Kevin Daly
- Production Coordinator :
- Hannah Rowswell
- Executive Producer :
- Luke Colson
- VFX Studio :
- A52
- Lead Flame Artist :
- Dan Ellis
- Flame Artist :
- Adam Flynn
- Flame Artist :
- Michael Vaglienty
- Flame Artist :
- Rod Basham
- Flame Artist :
- Sam Kolber
- Flame Artist :
- Chris Riley
- Producer :
- Everett Cross
- Executive Producer :
- Patrick Nugent
- Executive Producer :
- Kim Christensen
- Audio and Sound Design Company :
- Lime
- Sound Designer :
- Joel Waters
- Audio Engineer :
- Joel Waters
- Assistant Mixer :
- Collin Thomas
- Executive Producer :
- Susie Boyajan
- Music :
- Dusk
- Music :
- Carly Comando
- Mix :
- Joel Waters
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