Comcast Winter Olympics ad stars an inspiring Paralympian business owner

Spot by Goodby Silverstein & Partners shows how Mike Schultz recovered from injury and built his own prosthetics business

Published On
Jan 27, 2022

Editor's Pick

In the first of several TV ads that it will run during coverage the forthcoming Winter Olympics, Comcast Business focuses on the inspiring story of Paralympian gold medalist and business owner Mike Schultz. 

The spot, created by Goodby Silverstein & Partners tells the story in visual flashbacks and present-day footage. Amid a successful snowmobiling career, Schultz was involved in a crash in 2008 that led to the amputation of his left leg below the knee. Schultz designed and built his own prosthetic leg from scratch, not only getting himself back into competition, but also eventually transforming the high-tech idea into a successful business. Today more than 20 Paralympians have used Schultz’s prosthetics to compete in the Paralympics and he himself has won a gold medal in snowboarding.

"This spot isn’t just about Mike’s journey as an athlete or his path to becoming a business owner, both of which are extremely powerful," said Eileen Diskin, chief marketing officer and SVP, Comcast Business. "It’s about resilience and adaptability. This story, like the stories of so many businesses that are finding a way forward, is a reminder of why we do the work we do.”

“Every athlete has a story. But not all of them have one like this—an inventor and entrepreneur, running his own business while competing in the games against people using his own products," added Goodby Silverstein Executive Creative Director Jim Elliott. "Mike’s tenacity and mindset are exactly what Comcast Business stands for. It’s an honor for us to share his story with the world.”

Comcast plans to run a series of spots during the Olympics centered on the theme of "being ready for what’s next." Others will showcase businesses across the country taking on a busy winter during the Olympics as well as personal stories of business owners.

NBCUniversal, which is owned by Comcast, is the official broadcaster of this year's Winter Olympics.


Jan 27, 2022
Client :
Agency :
Goodby Silverstein & Partners
SVP Chief Marketing Officer :
Eileen Diskin
VP Brand & Communication :
Michelle Snyder
Executive Director Brand Marketing Communication :
Nader Ali-Hassan
Director Brand Marketing Communications :
Susan Vare
Senior Manager Brand Marketing Communication :
Annie Devinney
Executive Creative Director :
Jim Elliott
Creative Director :
Tristan Graham
Creative Director :
Felipe Lima
Art Director :
Jennifer Fisher
Copywriter :
Anthony Pagaza
Managing Partner :
Leslie Barrett
Group Account Director :
Michael Crain
Account Director :
Amy Henning
Account Manager :
Camille LeJeune
Account Coordinator :
Anna Araujo
Director of Brand Strategy :
John Thorpe
Group Brand Strategy Director :
Katie Coane
Senior Brand Strategist :
Shaza Elsheshtawy
Deputy Director of Research Strategy :
Jane Warren
Group Content Strategy Director :
Nick Reggars
Executive Producer :
James Horner
Agency Producer :
Cindy Epps
Agency Producer :
DP Odishoo
Director of Business Affairs :
Judy Ybarra
Business Affairs Manager :
Annie Holmgren
Production Company :
The Directors Bureau
Director :
M. Blash
Director of Photography :
Karina Silva
Executive Producer :
Sloane Skala
Executive Producer :
Jenni Sprunger
Producer :
Stephanie Bruni
Editorial Company :
Rock Paper Scissors
Editor :
Haines Hall
Assistant Editor :
Jack Kanner
Producer :
Kevin Gottlieb
Executive Producer :
Shada Shariatzadeh
Color Studio :
Colorist :
Gregory Reese
Color Producer :
Jenny Bright
Executive Producer :
Thatcher Peterson
Design Studio :
Creative Director :
Duncan Elms
Designer :
Jean Hwang
Animator :
Jordan Booker
Animator :
Steven Do
Animator :
Brian Hayes
Animator :
Cindy SooHoo
Animator :
Eugene Hyun
Graphics Editor :
Gabriel Caste
Producer :
Kevin Daly
Production Coordinator :
Hannah Rowswell
Executive Producer :
Luke Colson
VFX Studio :
Lead Flame Artist :
Dan Ellis
Flame Artist :
Adam Flynn
Flame Artist :
Michael Vaglienty
Flame Artist :
Rod Basham
Flame Artist :
Sam Kolber
Flame Artist :
Chris Riley
Producer :
Everett Cross
Executive Producer :
Patrick Nugent
Executive Producer :
Kim Christensen
Audio and Sound Design Company :
Sound Designer :
Joel Waters
Audio Engineer :
Joel Waters
Assistant Mixer :
Collin Thomas
Executive Producer :
Susie Boyajan
Music :
Music :
Carly Comando
Mix :
Joel Waters

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