Girls Who Code, the non-profit organization dedicated to bringing gender equality to technology professions, takes negative female stereotypes to an absurd extreme in a series of videos created out of McCann New York. The films star young girls sitting before computers giving snarky reasons as to why there's no way they're going to make it in computer science: "My cleavage is so distracting," "my long eyelashes make it hard to see the screen," "when I'm not menstruating, I'm ovulating, so there's no time to code," "I don't even have boobs yet, and they still get in the way."
Individual films home in on the specific "conditions" that "detract" from girls learning to code: menses, boobs and beauty.
"When the girls themselves verbalize the biases it becomes abundantly clear just how ridiculous it is," said McCann N.Y. ECD Priti Kapur in a statement. "The notion that being a woman is somehow a disadvantage for coding is so deeply ingrained in society that you almost need to hear it out loud to realize how crazy it is."
Girls Who Code is hoping a humorous approach to call attention to the cause. "There are already a ton of inspirational videos about why girls should code," said Girls Who Code Founder/CEO Reshma Saujani. "We wanted to try something different and use humor and satire to question the stereotypes that tell our girls that coding is not for them. Our hope is these videos will spark a much-needed conversation about the messages we send our young women and what we can do to create a more inclusive, well-rounded image of a programmer."